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Post by Deleted on Jun 11, 2018 0:21:00 GMT
Could something good come out of Solo: A Star Wars Story bombing at the box office? Recently Disney LucasFilm consulted a marketing research analyst to study why the film is doing so poorly at the box office. This was his findings and recommendations:
Doug Creutz, a media analyst at Cowen Equity Research, recently delivered his financial report to investors on the performance of the Disney Corporation shares.
The full report, which can be read HERE, covers the recent financial woes Solo: A Star Wars Story is experiencing at the box office. It takes a swing at some of the suggested offenders, some of which you’ll be familiar with as everyone has weighed in on why Solo has underperformed. From production woes and behind the scenes drama, to poor scheduling, franchise fatigue and a lingering animosity towards Rian Johnson’s The Last Jedi, which he flatly shoots down…
“…if the franchise was able to survive Phantom Menace and Attack of the Clones, we have a hard time believing Last Jedi could have done that much damage.”
So what was the culprit? According to Creutz the single biggest reason for Solo’s underperformance is none of those, it’s marketing…
“The soft box office performance of Solo has occasioned some concern that audiences may be suffering from Star Wars fatigue. We think this is probably not the case, and that Solo's biggest problem was an uncharacteristically poor marketing campaign.”
After laying out the case financially, comparing it to past efforts, Creutz points to marketing miss-steps specifically calling out the film’s trailers for a likely culprit. By comparing it alongside Rogue One, he points out the 2016 film did a much better job of selling its lead, in that case Felicity Jones, and the overall sentiment of the movie. Whereas Solo: A Star Wars Story did a poor job of selling the audience on Alden Ehrenreich as the franchise's most popular scoundrel, Han Solo.
He also points out the much shorter window Solo gave itself when it came time to promoting the film. Rogue One’s first teaser came out 247 days before its release, compared to Solo which debuted just 108 days prior, with the bulk of the PR starting a month prior.
But the single most interesting aspect of this report is that Creutz even wades into the Lucasfilm leadership debate and offers up a solution. His recommendation to right the ship may or may not surprise you…
“…promote Dave Filoni to a higher level of importance at Lucasfilm. Filoni has been responsible for two animated series, Clone Wars and Rebels, and is executive producer on a third series, Resistance, coming out this fall. Filoni has created about 10x more hours of Star Wars video content than all the movies combined, and in my opinion he 'gets' Star Wars as well as anybody.”
What’s amazing about this report is that Creutz links to an episode of Star Wars Rebels most fans will be familiar with if you’ve seen the show. It’s from Season 2 in an episode called “Twilight of the Apprentice” and more specifically the scene where Ahsoka Tano duels her former Master, Anakin Skywalker now Darth Vader.
There’s no doubt Dave Filoni is a superstar amongst many Star Wars fans, myself included, and has expressed an interest in live-action feature films in the past. But is he the answer to the current swell of negativity Lucasfilm is facing from the fans? Will placing him at or near the head of Lucasfilm give every single fan across the board a reason to rejoice? Given the current climate that seems unlikely, but myself and a great many others would love to see Filoni expand his creative reach, but certainly not at the expense of someone else.
Despite the doom and gloom of this report, Creutz does end it on a high note, suggesting the best is yet to come…
“All in all, we expect that 2019's Star Wars Epsiode IX will do quite well at the box office, probably exceeding The Last Jedi, and that other Star Wars Story films will likely average closer to Rogue One than Solo…”
Based on history, the third film in the trilogy always outperforms the second. I’m sure there are many people counting on history repeating itself.
Till next time…MTFBWY.
It does seem rather self-serving that this marketing research analyst found the biggest problem to be marketing. Additionally it shouldn't be surprising that fan base animosity is disregarded as a factor. It's consistent with Disney's feelings about it. But what's really interesting is the recommendation to promote Dave Filoni. I'm not sure what capacity he is being recommended for, but I've found his writing to be superior to what we've gotten in the live action films of this trilogy. Additionally he has a better grasp of the mythos.
I wonder if TPTB at LucasFilm will act on this?
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Post by Deleted on Jun 11, 2018 0:32:12 GMT
I don't know that he's right in dismissing the backlash agains The Last Jedi on the basis of the franchise as having survived The Phantom Menace and other prequels.
The prequels were terrible, terrible movies. But they were terrible because the guy making them didn't do a good job. He didn't accomplish what he wanted to accomplish because he's a bad writer and a bad director. But what he was trying and failing to deliver was what fans wanted - a good Star Wars movie in the classic mould.
The Last Jedi, as far as those who hated it are concerned, was not bad because of incompetence. It was bad because those making it quite deliberately and successfully set out to throw away that classic mould and make a "whole new" type of Star Wars movie, all chock full of feminism and left wing politics and whatnot. The feeling the fans who didn't like the prequels has was "George messed them up, I hope he does better next time." Rightly or wrongly, the feeling a lot of people walked out of The Last Jedi with was "Wow, they're turning Star Wars into something radically different and I hate it."
Improved marketing is not going to help with that issue. You cannot mollify those people by bringing out another "leftie SJW Star Wars" and just having more and better advertising for it.
If they try this, it's going to backfire on them. Badly.
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Post by darkpast on Jun 11, 2018 5:37:22 GMT
Disney does not need to hire anyone to figure out went wrong there are literally thousands of videos on youtube explaining how Disney messed up Star Wars and how they can fix it the movie bombed for obvious reasons No one wanted a young Solo movie TLJ backlash Lucasfilm attacking fans Boring marketing Average film Only 5 months since TLJ
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Post by audiosane on Jun 11, 2018 8:46:56 GMT
I hope Filoni moves to a position where he is the main one making creative decisions, including choosing the writers and directors. I want Kathleen Kennedy replaced by someone else who handles the behind-the-scenes business decisions Filoni isn't qualified to deal with.
Sooner or later, I expect the fans to teach Disney where it keeps fucking up... with their wallets.
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Post by Waxer-n-boil on Jun 13, 2018 15:34:42 GMT
Could something good come out of Solo: A Star Wars Story bombing at the box office? Recently Disney LucasFilm consulted a marketing research analyst to study why the film is doing so poorly at the box office. This was his findings and recommendations: Doug Creutz, a media analyst at Cowen Equity Research, recently delivered his financial report to investors on the performance of the Disney Corporation shares.
The full report, which can be read HERE, covers the recent financial woes Solo: A Star Wars Story is experiencing at the box office. It takes a swing at some of the suggested offenders, some of which you’ll be familiar with as everyone has weighed in on why Solo has underperformed. From production woes and behind the scenes drama, to poor scheduling, franchise fatigue and a lingering animosity towards Rian Johnson’s The Last Jedi, which he flatly shoots down…
“…if the franchise was able to survive Phantom Menace and Attack of the Clones, we have a hard time believing Last Jedi could have done that much damage.”
So what was the culprit? According to Creutz the single biggest reason for Solo’s underperformance is none of those, it’s marketing…
“The soft box office performance of Solo has occasioned some concern that audiences may be suffering from Star Wars fatigue. We think this is probably not the case, and that Solo's biggest problem was an uncharacteristically poor marketing campaign.”
After laying out the case financially, comparing it to past efforts, Creutz points to marketing miss-steps specifically calling out the film’s trailers for a likely culprit. By comparing it alongside Rogue One, he points out the 2016 film did a much better job of selling its lead, in that case Felicity Jones, and the overall sentiment of the movie. Whereas Solo: A Star Wars Story did a poor job of selling the audience on Alden Ehrenreich as the franchise's most popular scoundrel, Han Solo.
He also points out the much shorter window Solo gave itself when it came time to promoting the film. Rogue One’s first teaser came out 247 days before its release, compared to Solo which debuted just 108 days prior, with the bulk of the PR starting a month prior.
But the single most interesting aspect of this report is that Creutz even wades into the Lucasfilm leadership debate and offers up a solution. His recommendation to right the ship may or may not surprise you…
“…promote Dave Filoni to a higher level of importance at Lucasfilm. Filoni has been responsible for two animated series, Clone Wars and Rebels, and is executive producer on a third series, Resistance, coming out this fall. Filoni has created about 10x more hours of Star Wars video content than all the movies combined, and in my opinion he 'gets' Star Wars as well as anybody.”
What’s amazing about this report is that Creutz links to an episode of Star Wars Rebels most fans will be familiar with if you’ve seen the show. It’s from Season 2 in an episode called “Twilight of the Apprentice” and more specifically the scene where Ahsoka Tano duels her former Master, Anakin Skywalker now Darth Vader.
There’s no doubt Dave Filoni is a superstar amongst many Star Wars fans, myself included, and has expressed an interest in live-action feature films in the past. But is he the answer to the current swell of negativity Lucasfilm is facing from the fans? Will placing him at or near the head of Lucasfilm give every single fan across the board a reason to rejoice? Given the current climate that seems unlikely, but myself and a great many others would love to see Filoni expand his creative reach, but certainly not at the expense of someone else.
Despite the doom and gloom of this report, Creutz does end it on a high note, suggesting the best is yet to come…
“All in all, we expect that 2019's Star Wars Epsiode IX will do quite well at the box office, probably exceeding The Last Jedi, and that other Star Wars Story films will likely average closer to Rogue One than Solo…”
Based on history, the third film in the trilogy always outperforms the second. I’m sure there are many people counting on history repeating itself.
Till next time…MTFBWY. It does seem rather self-serving that this marketing research analyst found the biggest problem to be marketing. Additionally it shouldn't be surprising that fan base animosity is disregarded as a factor. It's consistent with Disney's feelings about it. But what's really interesting is the recommendation to promote Dave Filoni. I'm not sure what capacity he is being recommended for, but I've found his writing to be superior to what we've gotten in the live action films of this trilogy. Additionally he has a better grasp of the mythos. I wonder if TPTB at LucasFilm will act on this? If they just promote Filoni to marketing the live action films, that would be wasting his talent. Not to mention it would probably have little to no impact on box office results. He should be promoted to a writer or consultant on the films. But it's already too late for him to have an influence on this trilogy.
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Post by thisguy4000 on Jun 13, 2018 18:51:32 GMT
The only thing I hope will come out of Solo tanking is that Disney will give the franchise a break after Episode IX, and I say this as someone who actually likes TLJ. We don’t need a new Star Wars film every year until we’re all dead. Just because that kind of approach works for Marvel, doesn’t mean it should be done for everything. It’s like if Universal decided to release a new Jurassic Park film every year. What are the long-term benefits in doing that?
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Post by audiosane on Jun 13, 2018 19:03:45 GMT
The only thing I hope will come out of Solo tanking is that Disney will give the franchise a break after Episode IX, and I say this as someone who actually likes TLJ. We don’t need a new Star Wars film every year until we’re all dead. Just because that kind of approach works for Marvel, doesn’t mean it should be done for everything. It’s like if Universal decided to release a new Jurassic Park film every year. What are the long-term benefits in doing that? Eh. Whether they come out every year or every 3 years, I'm absolutely convinced these Disney Star Wars films will be about the same in quality. The creative decisions will be about the same. At least by releasing a Star Wars film once a year, fans have the opportunity to respond much sooner rather than wait several years to pressure Disney to make changes.
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Post by alpha128 on Jun 14, 2018 1:59:28 GMT
At least by releasing a Star Wars film once a year, fans have the opportunity to respond much sooner rather than wait several years to pressure Disney to make changes. And Disney can refuse to acknowledge criticism and instead attack their customers that much sooner.
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Post by audiosane on Jun 14, 2018 7:12:36 GMT
At least by releasing a Star Wars film once a year, fans have the opportunity to respond much sooner rather than wait several years to pressure Disney to make changes. And Disney can refuse to acknowledge criticism and instead attack their customers that much sooner. Hey. Look at it this way. If I can't enjoy the new Star Wars films, I can at least reenact them in real life! TLJ underperforming is like the Rebels stealing the Death Star plans, and Solo bombing is like blowing up the Death Star!
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Post by alpha128 on Jun 14, 2018 11:21:45 GMT
Hey. Look at it this way. If I can't enjoy the new Star Wars films, I can at least reenact them in real life! TLJ underperforming is like the Rebels stealing the Death Star plans, and Solo bombing is like blowing up the Death Star! Well said! And I have found that boycotting "Solo", and watching it fail, is more fun than going to see the movie!
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Post by audiosane on Jun 15, 2018 1:21:57 GMT
Hey. Look at it this way. If I can't enjoy the new Star Wars films, I can at least reenact them in real life! TLJ underperforming is like the Rebels stealing the Death Star plans, and Solo bombing is like blowing up the Death Star! Well said! And I have found that boycotting "Solo", and watching it fail, is more fun than going to see the movie! DACK Feeling all right, sir? LUKE Just like new, Dack. How about you? DACK Right now I feel like I could take on the whole Empire myself. LUKE (quietly, strapping in) I know what you mean.
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Post by harpospoke on Jun 17, 2018 18:34:15 GMT
It's interesting how so many are so desperate to claim TLJ had nothing to do with it. This after of course claiming the fans who didn't like TLJ were a small minority of "sexists and racists".
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Post by merh on Jul 1, 2018 23:44:59 GMT
Disney does not need to hire anyone to figure out went wrong there are literally thousands of videos on youtube explaining how Disney messed up Star Wars and how they can fix it the movie bombed for obvious reasons No one wanted a young Solo movie Some of us have wanted one for years Wussies. Who cares? My mom used to go on about some singer in her day who called her fans suckers & they lapped it up. Aerosmith dissed "dream on". Tyler called it his bathroom song (meaning time to leave for the bathroom when it came on the radio) Jurassic World Fallen Kingdom is 6.6 at IMDb. Solo is 7.2 Ant-Man is 7.3 Revenge of the Nerds is 6.6. Really? Really? Iron Man May 2, 2008 The Incredible Hulk June 13, 2008 Iron Man 2 May 7, 2010 Thor May 6, 2011 Captain America: The First Avenger July 22, 2011 Marvel's The Avengers May 4, 2012 Iron Man 3 May 3, 2013 Thor: The Dark World November 8, 2013 Captain America: The Winter Soldier April 4, 2014 Guardians of the Galaxy August 1, 2014 Avengers: Age of Ultron May 1, 2015 Ant-Man July 17, 2015 Captain America: Civil War May 6, 2016 Doctor Strange November 4, 2016 Guardians of the Galaxy Vol. 2 May 5, 2017 Spider-Man: Homecoming July 7, 2017 Thor: Ragnarok November 3, 2017 Black Panther February 16, 2018 Avengers: Infinity War April 27, 2018 Ant-Man and the Wasp July 6, 2018 So Marvel fanboys have a superior ability to process multiple films released in a single year?
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Post by Skaathar on Jul 4, 2018 16:36:36 GMT
I don't know that he's right in dismissing the backlash agains The Last Jedi on the basis of the franchise as having survived The Phantom Menace and other prequels. The prequels were terrible, terrible movies. But they were terrible because the guy making them didn't do a good job. He didn't accomplish what he wanted to accomplish because he's a bad writer and a bad director. But what he was trying and failing to deliver was what fans wanted - a good Star Wars movie in the classic mould. The Last Jedi, as far as those who hated it are concerned, was not bad because of incompetence. It was bad because those making it quite deliberately and successfully set out to throw away that classic mould and make a "whole new" type of Star Wars movie, all chock full of feminism and left wing politics and whatnot. The feeling the fans who didn't like the prequels has was "George messed them up, I hope he does better next time." Rightly or wrongly, the feeling a lot of people walked out of The Last Jedi with was "Wow, they're turning Star Wars into something radically different and I hate it." Improved marketing is not going to help with that issue. You cannot mollify those people by bringing out another "leftie SJW Star Wars" and just having more and better advertising for it. If they try this, it's going to backfire on them. Badly. Yeah, I have to agree with this. Comparing TLJ to the Phantom Menace is basically them ignoring the elephant in the room. The Phantom Menace was a bad movie. The only way to correct that is to make sure you make a better movie next time. TLJ, on the other hand, was not a bad movie. It wasn't great, but it wasn't bad. And they won't be able to fix the issues with their future movies if they're not honest about what made TLJ such a divisive movie.
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Post by syafiqjabar on Jul 26, 2018 11:31:45 GMT
Hey. Look at it this way. If I can't enjoy the new Star Wars films, I can at least reenact them in real life! TLJ underperforming is like the Rebels stealing the Death Star plans, and Solo bombing is like blowing up the Death Star! Well said! And I have found that boycotting "Solo", and watching it fail, is more fun than going to see the movie! This is a very apt comparison, since the Rebels in the OT had a mission to restore the Republic. As Lucas had an outline for the PT when he wrote the OT, he knew back when he was making Episode 4 that the Republic was corrupted and its weaknesses was what led to its downfall and transformation into the Empire. In other words, while taking down the Empire was necessary, if they replace it with the same system of Republic government from before then the Rebel Alliance was shortsighted at best and boneheaded at worst.
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