Post by nutsberryfarm 🏜 on Dec 7, 2017 23:29:55 GMT
www.foodandwine.com/news/chipotle-queso-free-giveaway
Needless to say, Chipotle has had some tough breaks over the past couple years, but oddly enough, the ongoing drama surrounding the Mexican chain’s queso might be the most frustrating of them all. In theory, introducing queso, which the brand did this past July, should have been a layup. The company said it was customers’ most requested non-menu item, not to mention that, hey, it’s gooey cheese, how can you go wrong? But from the get-go, Chipotle’s all-natural take on the cheese dip scored mixed reviews, primarily due to its grainy texture. The chain decided to take queso nationwide regardless—at the expense of chorizo—but have reportedly tweaked the recipe multiple times along the way.
Now, Chipotle has planned another big promotion to try to get people on board with its current queso incarnation. Yesterday, the chain announced that, for one day only, “if you wear your cheesiest sweater to Chipotle on Tuesday, December 12th, we’ll hook you up with FREE QUESO when you buy an entrée.” Though the idea of a “cheesy sweater” makes for a good queso-holiday tie-in, Chipotle doesn’t really do much to define what makes a sweater as cheesy. “Surprise us,” the company says. As a result, this promotion would seem like an attempt to simply get as much queso into customers’ hands as possible with the hope that positive experiences follow.
