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Post by manfromplanetx on Apr 22, 2017 23:14:46 GMT
Rebranding a Film Title is a marketing strategy in which a new name, is created, with the intention of developing a new, differentiated identity to draw in potential audiences, who otherwise may have by-passed a less than exciting title...
The excellent and exciting Australian adventure drama Walk Into Paradise (1956) was shot on location in New Guinea highlands & the upper reaches Sepik river area. It was directed by Lee Robinson and starred Chips Rafferty. Australian critics at the time noted ..."something peculiarly Australian about the relaxed, easy-going temper"
"The sequences where crews of native women row a fleet of canoes upstream at top speed are especially memorable, alike for the splendour of colour and of human rhythm. "
The film under this tile was a success in both England and Australia and was nominated for the Golden Palm Award at the 1956 Cannes Film Festival.
American producer Joseph E. Levine purchased the film for a fixed sum for distribution in the States. Levine rebranded the Film Title, Walk Into Hell, a schlock horror show with snakes and women and threatening wild natives, adding more jungle footage and creating a lurid sensationalist poster to match.
It was a successful if somewhat disingenuous marketing strategy ...
"You can fool all of the people if the advertising is right." Joseph E. Levine
any Rebranded titles stories to share?...
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Post by Matthew the Swordsman on Apr 23, 2017 0:24:15 GMT
Not a classic film by any means, but the 1970 porno The Party at Kitty and Stud's was re-titled Italian Stallion to cash in on the rise to fame of cast member Sylvester Stallone. No, seriously. |
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Post by manfromplanetx on Apr 23, 2017 0:50:56 GMT
Brazilian director Glauber Rocha's 1969 Cinema Novo Classic has the original title...
O Dragão da Maldade contra o Santo Guerreiro , The Dragon of Evil against the Holy Warrior, This title was considered inappropriate for marketing internationally to western audiences, because of its veiled revolutionary reference with the possible linking of guerrilla leader and counter culture hero, Che Guevara as the holy warrior.
It was rebranded Antonio das Mortes for western distribution, this innocuous title refers the name of the leading character, in Australia film posters had the sensationalist title Antonio the Killer.
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Post by manfromplanetx on Apr 23, 2017 0:54:40 GMT
Not a classic film by any means, but the 1970 porno The Party at Kitty and Stud's was re-titled Italian Stallion to cash in on the rise to fame of cast member Sylvester Stallone. No, seriously. Thanks for that... "Italian Stallion"...well it has a nice ring to it!, certainly one I have not seen |
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Post by Matthew the Swordsman on Apr 23, 2017 1:13:49 GMT
The 1914 Charlie Chaplin comedy His Prehistoric Past got two odd titles:
It was known in France as Charlot nudist which is a bit odd....
IMDb also lists The Hula-Hula Dance as an alternate title in the U.S.....
Very weird.
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Post by President Ackbar™ on Apr 23, 2017 1:20:28 GMT
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Post by Richard Kimble on Apr 23, 2017 2:45:01 GMT
Original UK poster  US poster  ![]() |
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Post by manfromplanetx on Apr 23, 2017 2:53:01 GMT
Original UK poster US poster ![]() Wonderful Example!.. thanks for sharing |
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Post by manfromplanetx on Apr 23, 2017 3:08:14 GMT
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Post by manfromplanetx on Apr 23, 2017 8:47:05 GMT
UK Title  USA Title  |
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Post by mikef6 on Apr 23, 2017 15:36:11 GMT
Not a classic film by any means, but the 1970 porno The Party at Kitty and Stud's was re-titled Italian Stallion to cash in on the rise to fame of cast member Sylvester Stallone. No, seriously. I've seen The Italian Stallion and, except for the fact that we get a bare-bottomed Stallone (but no frontal) in the sack with a nekked lady, there is not much to enjoy. It is important to point out that the "porn" is soft core exploitation that doesn't go very far beyond some late-night cable movies from the '80s and '90s. |
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Post by manfromplanetx on Apr 24, 2017 6:04:18 GMT
UK release Title, Dangerous Moonlight (1941)  USA Title
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Post by teleadm on Apr 24, 2017 17:46:27 GMT
Powell and Pressuburgers The 49th Parallel 1941 was re-branded in USA by Columbia as The Invaders, moving Laurence Olivier up as if he was the star, when actually he was shot rather early in the movie, on one of the posters Olivier looks like a trapper carrying a woman who looks like she comes directly from a cocktail party. The movie is about a U-boat that gets hunted and stucked in the Canadian Arctic region.
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Post by manfromplanetx on Apr 24, 2017 21:31:58 GMT
Powell and Pressuburgers The 49th Parallel 1941 was re-branded in USA by Columbia as The Invaders, moving Laurence Olivier up as if he was the star, when actually he was shot rather early in the movie, on one of the posters Olivier looks like a trapper carrying a woman who looks like she comes directly from a cocktail party. The movie is about a U-boat that gets hunted and stucked in the Canadian Arctic region. Thanks teleadm.. another great example, You would wonder why the rebranding here, The 49th Parallel conjures up much more excitement for the imagination... but I guess that is the marketing strategy for the audience in the States, the rebranded US release titles here are revealing ! UK release Title  USA 1942 release, rebrand Title  |
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Post by Doghouse6 on Apr 24, 2017 21:56:18 GMT
Powell and Pressuburgers The 49th Parallel 1941 was re-branded in USA by Columbia as The Invaders, moving Laurence Olivier up as if he was the star, when actually he was shot rather early in the movie, on one of the posters Olivier looks like a trapper carrying a woman who looks like she comes directly from a cocktail party. The movie is about a U-boat that gets hunted and stucked in the Canadian Arctic region. Thanks teleadm.. another great example, You would wonder why the rebranding here, The 49th Parallel conjures up much more excitement for the imagination... but I guess that is the marketing strategy for the audience in the States, the rebranded US release titles here are revealing, say no more! UK release Title USA 1942 release, rebrand Title  In every one of the instances referenced on the thread, the U.S. re-branding tends to the sensationalistic: Tomorrow We Live/At Dawn We Die; Walk Into Paradise/Walk Into Hell; Latin Quarter/Frenzy; Dangerous Moonlight/Suicide Squadron; 49th Parallel/The Invaders.
I don't know which that pattern says more about: U.S. tastes for anything suggesting action and violence, or British reserve and understatement.
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Post by manfromplanetx on Apr 24, 2017 23:28:47 GMT
In every one of the instances referenced on the thread, the U.S. re-branding tends to the sensationalistic: Tomorrow We Live/At Dawn We Die; Walk Into Paradise/Walk Into Hell; Latin Quarter/Frenzy; Dangerous Moonlight/Suicide Squadron; 49th Parallel/The Invaders.
I don't know which that pattern says more about: U.S. tastes for anything suggesting action and violence, or British reserve and understatement.
Thanks Doghouse6 ... A thought-provoking extension of the topic! , the psyche of a nation, I guess the times have an influence, especially the impact of war years which obviously influenced marketing for various reasons, but I don't think I'll enter too far in, for fear of losing friends, LOL... |
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Post by Doghouse6 on Apr 25, 2017 0:51:39 GMT
A thought-provoking extension of the topic! , the psyche of a nation, I guess the times have an influence, especially the impact of war years which obviously influenced marketing for various reasons, but I don't think I'll enter too far in, for fear of losing friends, LOL... Sounds like a prudent course. What with the current state of U.S. politics and having watched Judgement At Nuremberg again only last night, the psyches of nations are, I guess, in my thoughts at the moment. |
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Post by manfromplanetx on Apr 26, 2017 4:27:19 GMT
American International Pictures (AIP) was a film production company, part of their interest was importing completed productions from other countries, which was cheaper and more simplistic than producing their own in-house studio films in America. Ikarie XB-1 is a Classic 1963 Czechoslovakian science fiction film directed by Jindřich Polák, based loosely on The Magellanic Cloud, a novel by Stanisław Lem. It was a quality production which was also highly influential, there are a number of similarities between Ikarie XB-1 and Stanley Kubrick's 1968 film 2001: A Space Odyssey for example. AIP released the film in America rebranding the title Voyage to the End of the Universe making numerous alterations with editing and adding English-dubbing. Almost ten minutes of footage was cut, the names of the cast and crew in the opening credits were Anglicized, and the ship's destination was renamed. However, the biggest dramatic change was AIP's Re-creation of the closing scene, which created an entirely different ending from the profound outcome shown in the original Czech film based on Lem's book ...no spoilers here.    |
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Post by manfromplanetx on Apr 27, 2017 1:50:18 GMT
An Excellent film directed by Yasuzô Masumura... Japanese Title... Karakkaze yarô World Wide (English Title) Man of the Biting Wind
 USA release, rebranded Title, Afraid to DieMan of the Biting Wind, considered not appropriate for marketing to American audiences? 
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Post by teleadm on Apr 27, 2017 17:28:37 GMT
Is it only Americans that rebrands movies?
Well, I have found at least one movie that have gone in the opposite direction. Big Jim McLain 1952, where John Wayne and James Arness is chasing communists on Hawaii, but in at least Austria, West Germany and Italy it was rebranded Marihuana in Austria, Marihuana in West Germany and Marijuana (La droga infernale) in Italy, and with the help of dubbing, cutting and script changes Wayne and Arness didn't chase communists anymore, instead they chased marijuana smugglers.
Just Google John Wayne and marijuana, there I have at least seen the Italian poster, with a girl dozing with a joint and smoke in the background.
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