Domestically, the Marvel Cinematic Universe franchise has topped the Star Wars franchise ($3.3 billion, not adjusted for ticket price inflation), the Harry Potter / Wizarding World franchise ($2.6 billion), the Batman franchise (including all iterations: Batman '89 onwards, the Christopher Nolan reboot trilogy, Batman v Superman: Dawn of Justice and The LEGO Batman Movie; $2.4 billion), the James Bond franchise ($2.1 billion) and Disney's live-action re-imaginings ($2 billion).
Thor: Ragnarok's success is fueled by strong word-of-mouth and critical praise: its "certified fresh" status on review aggregator Rotten Tomatoes with 93% puts it just behind Iron Man (94%) and just ahead of Spider-Man: Homecoming (93%) as the second best-received Marvel Studios movie. When reviews first dropped, Ragnarok was the highest-rated Marvel movie on Rotten Tomatoes.