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Post by dazz on Nov 30, 2017 14:43:12 GMT
Batman & Robin cost $125m before marketing and didn't clear $250m so that's an outright flop, Batman Begins made $370m ish but cost a combined $250m with production and marketing, Superman Returns cost $300m with marketing & actual production, over $60m of it's $260 "cost" is the tacked on developmental expenses of the Superman films from the 90's that never saw the light of day, so Batman Begins & Superman Returns are only $50m apart in real cost, but Superman Returns made almost $400m at the box office, so whilst Begins was the lesser of the 2 money losers were talking a difference of under $40m.
Superman 3 & 4 both doubled their budgets outright and at a time when marketing cost were minimal, like a couple million dollars compared to the 10's-100's of millions of $ today or in the mid 00's, Superman 3 cost $39m to make but made over $80m, Superman 4 cost $17m and made over $36m, they weren't hits but they weren't bombs or even flops they just weren't success's.
TDK is what turned things around for Batman as a money franchise but only because WB gave it a shot to build off of the good foundation Batman Begins built, instead of having to reinvent itself or retcon past problems like MOS & Returns each had to do, which is funny the 2 films that give Batman the edge are the films that Batman has been given to succeed in that Superman hasn't had.
Keep in mind with Superman when the receipts came back with less money than the last time the next films budget got slashed back in the 80's, hell even Superman 2 was cheaper than Superman 1, but no Batman film has ever cost less than the one that came before it, that's been a steady increase regardless of box office success or failure, success or failure seems inconsequential to Batman being given more chances, where as even success for Superman is met with "hmm could be more profitable" regardless of how well it does.
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