|
|
Post by MCDemuth on Feb 15, 2018 5:38:08 GMT
Why companies need multiple names Like Edy's Ice Cream is called Dreyer's on the west coast Best Food's Mayonnaise is called Hellman's on the east coast. Safeway Grocery Stores called Called "Vons" and "Pavilions" in Southern California.and so on and so on One name isn't good enough? Not sure why a product has two or more names... But as for grocery store names... Perhaps one existing company bought out another, and they kept the regional brand names to maintain the customer's confidence and loyalty. It happens regularly. and sometimes, it also has to do with the ease of operations, at least for a while... If I recall correctly, when the Union Pacific Railroad, bought the Southern Pacific Railroad, the "Southern Pacific Railroad" continued to operate for a while until all the "paper work" could be cleared up. Some railroad companies intentionally have more than one railroad name because they operate in different countries. Kansas City Southern operates as "Kansas City Southern" in the USA, but, operates as "Kansas City Southern de Mexico" in Mexico. Different states, and different countries, have different laws and taxes and such. To figure out "Z"... sometimes it's easier to have "X + Y".
|
|