Mark Millar says the bulk of D.C. roster is not "Cinematic".

That's why Spider-Man and Spider-Man 2 are great movies while SMH is an awful movie.

In Spider-Man and Spider-Man 2, Peter Parker is struggling in school, his boss is a jerk, his relationship with Mary Jane isn't as great as he wants it to be, and Aunt May is struggling to pay the mortgage. Peter has plenty of problems that most of us have experienced at some time in our lives so we can empathize with Peter and root for Peter to succeed.

But in SMH, Peter Parker has no problems at all. He's doing well in school (he's on the Academic Decathlon Team so he must be getting good grades to be on the team), he doesn't have to get a job, he gets invited to parties and has a date for the Homecoming Dance, and Aunt May gets free meals in restaurants. Everything is going perfect for Peter and Peter is nothing more than a shallow show-off who's only concern is not a jerk boss or poor grades or relationship problems or financial problems but only how to impress Tony Stark. There's nothing to make the audience empthasize with Peter or want to root for Peter to succeed.

In fact, in SMH, Adrian Toomes was a more likable character than Peter Parker and Toomes was the ONLY likable character in SMH. Toomes was only trying to provide for his family and got screwed over by Tony Stark's Damage Control team (which actually pulled out guns and threatened to shoot him).