So would it save the franchise

Isaac "Ike" Perlmutter (Hebrew: יצחק "אייק" פרלמוטר‎; December 1, 1942) is an Israeli-American businessperson and financier. He is the chairman and CEO of Marvel Entertainment.[4][5][6] He was also the owner of Remington Products and Marvel Toys.

Isaac Perlmutter was a member of the board of directors of Marvel Comics beginning in April 1993 and was chairman of the board until March 1995.[4]

Isaac Perlmutter also was the co-owner, with Avi Arad, of Toy Biz (later Marvel Toys), having purchased its predecessor company from Charan Industries in January 1990.[4] Toy Biz, Inc. was reorganized in the Marvel deal with Perlmutter continuing to own the original Toy Biz, Inc., which was renamed Zib, Inc. Zib held its foreign sales affiliate, Toy Biz International Ltd., a Hong Kong corporation and Perlmutter's share of the new Toy Biz, Inc.[9]

When Marvel company group went bankrupt in 1996, protracted legal battles over control of the company followed between Perlmutter, Arad, Carl Icahn, and Ron Perelman. By 1997, Perlmutter and Arad had established control over the company, pushing out Icahn and Perelman. ToyBiz and Marvel were merged into Marvel Enterprises to bring it out of bankruptcy in June 1998 with ToyBiz becoming a division of the new company.[10]

In November 2001, Perlmutter became vice chairman of the board of directors of Marvel.[4] He became the chief executive officer of Marvel Comics on January 1, 2005. He remained CEO of Marvel Entertainment, even after the acquisition of Marvel by The Walt Disney Company on December 31, 2009. Although Perlmutter received $800 million in cash and $590 million in Disney stock after the acquisition, he did not want a seat on Disney's board of directors.

In January 2016, according to Donald Trump, Isaac intended to donate $1 million to the presidential candidate's wounded veterans initiative at Drake University.[17]

On June 30, 2016, Laura Perlmutter donated $449,400 to a PAC supporting Donald Trump, and later was part of Trump's Inauguration committee.[18]

In April 2017, Perlmutter was categorized by The New York Times as one of the "Clubgoers" among twenty people whom President Trump consults "outside the White House gates". He "has been informally advising ... on veterans issues [and] ... has been a presence" at Mar-a-Lago, according to the account

In 2008, only a few years ago, Marvel Entertainment was operating above a Mercedes-Benz dealership in Beverly Hills. Its CEO, Isaac "Ike" Perlmutter, was fretting so much about profit potential for the soon-to-be-released Iron Man movie that he wanted to serve only potato chips at the premiere.

Then came one of the most spectacular eight-film runs in history, with a combined gross of $6.1 billion for Marvel Studios movies. But the 71-year-old Perlmutter hasn't mellowed. Under his tightfisted management, Marvel has become one of the most admired, envied and, in some quarters, resented entertainment companies. The 300-employee outfit has thrived despite insistence on ever-stricter creative controls and a reputation for extreme cheapness that strikes many accustomed to old-school industry dealings as disrespectful.

Gunn's comment that Guardians reflects more of the director's vision than previous films touches on a rare misstep for Marvel: the public blowup of the company's eight-year collaboration with auteur writer-director Edgar Wright, who had been hired to helm Ant-Man, starring Paul Rudd and planned for a 2015 release. Wright departed in May after a creative clash and was replaced by Peyton Reed, whose most recent feature was the 2008 Jim Carrey comedy Yes Man.

Feige makes the case that Wright's ouster was not a matter of a "big, evil studio … too scared at the outside-the-box creative vision." But an executive who has experience with Marvel movies says the rupture with Wright, "a filmmaker that geeks revere," has created unwanted tension with fans who also adore Feige and Marvel.

Perlmutter is not featured on Disney's website (conversely, the heads of its Pixar and Lucasfilm divisions are), but he has shown no sign of relaxing on fiscal control simply because Marvel has become part of a big conglomerate. When staff moved from Manhattan Beach to the Disney lot in Burbank, a source says Perlmutter declined to upgrade the company's worn furniture because he did not want to change the culture. "Disney owns Marvel, but Ike gets to control every budget and everything spent on marketing, down to the penny," says a studio insider.

Disney does not disclose Marvel's contribution to its bottom line, but a non-Disney executive says Marvel hits are more profitable than tentpoles at other studios because of the company's deals with talent. "Avengers was a $200 million movie, but they're not giving away a lot of their back end," he says.

He relishes his reputation as secretive and frugal, according to a top executive who has dealt with him: "It's things like, 'Why do you need a new pencil? There's 2 inches left on that one!' "

Some at Disney are so intimidated, says one source, that they believe "he has spies or is listening in on phone calls," though this person allows that "it could be paranoia." (Or not: A Marvel veteran says "the way to curry favor is to tell Ike that someone spent more than he should have.") Perlmutter once complained that journalists at a junket were allowed two sodas each instead of one, and Disney ran out of food at an Avengers media event because of Perlmutter's constraints, causing reporters to pilfer from Universal's nearby suite for The Five-Year Engagement.

And according to the FT, when Marvel replaced Terrence Howard with Don Cheadle in Iron Man 2 to save money, Perlmutter was alleged to have told colleagues that no one would notice because both actors are black

It doesn't. Which is the point - those were Kennedy's decisions. She chose the directors. She let them spend a hundred million or more. Then she canned them and hired somebody else to spend another hundred million to reshoot almost the entire film. And still wound up with a movie people flocked to avoid. If you really think "Well they changed an actor but still made 1.4 billion dollars" compares with that then you're being foolish.

Right, because the Marvel screwups have been relatively minor and have not damaged the films. Ultron was still an enjoyable movie. Almost every Marvel movie has been, to one extent or another.

And because the Marvel people know better than to attack their own fanbase for complaining about the flaws in their movies. You know, the tactic that worked so very well for the Ghostbusters mess.

Like it or not, Kennedy has stuffed this up.

Development of Thor: The Dark World began in April 2011, when producer Kevin Feige announced plans for a sequel to follow the crossover film The Avengers. In July 2011, Kenneth Branagh, the director of Thor, withdrew from the project. Brian Kirk and Patty Jenkins were considered to direct the film before Taylor was hired in January 2012