the braves are just getting this unwritten rule stuff back at them

Granted, every sport has its own etiquette that I don't always agree with, but beaning guys always seems gutless unless it's retaliation for something physical the batter may have done to one of your guys.  (i.e. a hard slide into second or something)  

Like pitchers who bean a guy who admired a homer the last AB.  Want revenge?  Strike him out.