Brad Bird on Hollywood’s lack of originality these days.
Aug 28, 2018 19:52:06 GMT
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Post by politicidal on Aug 28, 2018 19:52:06 GMT
Damn you Tom Cruise *shakes fist* But in all seriousness he blames audiences for perpetuating this trend. Via Cinema Blend.
TEXT:
Some movies, no matter how good or innovative, can fall flat with audiences and set a precedent going forward. That's arguably what happened with Edge of Tomorrow, a fiercely original non-sequel that didn't make an enormous impression at the box office when it debuted back in 2014. In fact, Incredibles II director Brad Bird recently brought up the film's performance and used it as an indicator of why he thinks Hollywood is afraid of original films. Bird wrote:
“...GREAT movie, but the audience (who asks for originality in films) failed to show up for it. If it had been released as "LIVE, DIE, REPEAT" it might've been the hit it should've been. Sadly, it was called EDGE OF TOMORROW... a terrible & bland title for a really entertaining film.”
TEXT:
Some movies, no matter how good or innovative, can fall flat with audiences and set a precedent going forward. That's arguably what happened with Edge of Tomorrow, a fiercely original non-sequel that didn't make an enormous impression at the box office when it debuted back in 2014. In fact, Incredibles II director Brad Bird recently brought up the film's performance and used it as an indicator of why he thinks Hollywood is afraid of original films. Bird wrote:
“...GREAT movie, but the audience (who asks for originality in films) failed to show up for it. If it had been released as "LIVE, DIE, REPEAT" it might've been the hit it should've been. Sadly, it was called EDGE OF TOMORROW... a terrible & bland title for a really entertaining film.”