Brad Bird on Hollywood’s lack of originality these days.

Brad Bird on Hollywood’s lack of originality these days. Aug 29, 2018 12:53:16 GMT

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Post by Rey Kahuka on Aug 29, 2018 12:53:16 GMT

Aug 28, 2018 19:52:06 GMT politicidal said:

Damn you Tom Cruise *shakes fist* But in all seriousness he blames audiences for perpetuating this trend. Via Cinema Blend.

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Some movies, no matter how good or innovative, can fall flat with audiences and set a precedent going forward. That's arguably what happened with Edge of Tomorrow, a fiercely original non-sequel that didn't make an enormous impression at the box office when it debuted back in 2014. In fact, Incredibles II director Brad Bird recently brought up the film's performance and used it as an indicator of why he thinks Hollywood is afraid of original films. Bird wrote:

“...GREAT movie, but the audience (who asks for originality in films) failed to show up for it. If it had been released as "LIVE, DIE, REPEAT" it might've been the hit it should've been. Sadly, it was called EDGE OF TOMORROW... a terrible & bland title for a really entertaining film.”

I find it ironic that a guy who just released a sequel this year is complaining about Hollywood's lack of originality. He does have a point, though. I don't have a problem with sequels in general, as long as you have a story to tell. There have been too many bad sequels to 40 year old franchises in the last several years which are pure cash grabs, and you can feel it when you watch them. There wasn't much of a story there, the studio just decided there was more money to squeeze out of the original film/franchise.

Bird's Incredibles 2 is the rare sequel that comes out over ten years after the original and still captures the same magic. And honestly it doesn't hurt that it's animated. A live action movie would not have felt as fresh the second time around, 14 years later.