Post by summers8 on Sept 16, 2018 19:24:41 GMT
Same with MCU. If they had Spider-Man and X-Men, they would've made Spider-Man and X-Men movies, not Iron Man, Thor, Cap, Ant-Man, Doctor Strange, Avengers, or GotG movies. So it wasn't MCU decided to take a risk, it was MCU had no choice and the did it out of desperation.
The MCU itself was a risk, Marvel could have sat back been a producing partner on the Fox & Sony films, kept selling off their licenses for quick cash and future producing money, whilst raking in the money from merchandising deals for their properties, they instead risked the company to found their own movie studio and create their own films.
That is the choice they made, that is the risk they took, if they had their biggest properties then no shit that's what they would have used so long as the timing worked out, but if we were to say all the pre 2008 non MCU films still happened, then Marvel in 2008 wouldn't have been able to do Spidey or F4 because they had films out in 2007, maybe we get an X-Men film in 2008 but still the one two launch would have been X-Men & Iron Man, probably not in that order, but as pointed out even if they had those titles their would be risk, MArvel got a loan or financing whatever you call it for a bunch of films, Iron Man wasn't one of them so they had to spend actual company money to do that film, and if they only got the rights to X-Men & the others in 2006 or 2007 after their last films for the other companies came out then they wouldn't be under the financing deal either, so again they would be a risk.
Marvel not being a major studio with in house distribution means though they cut the ocst of marketing they foot all the bills for production, and the BO split is shared between them and their distribution partners, so if a $150m movie needs to earn atleast $300m to break even on production alone the MCU films not under the financing deals had to make considerably more, even considering a 80-20 split in marvels favour that means Iron Man or X-Men would need to make almost $400m to just break even BO wise, considering X2 just did over $400m and Last Stand did under $460m and those are films with established stars in the roles and direct sequels to hit films building on the legacy, assuming a reboot les than 2 years later with new not established in the role talents would do X2 or better numbers is risky, obvious given how TASM made $130m less than Spidey 3 even after a 5 year break shows that past success doesn't guarantee future success.
No one is arguing MArvel wouldn't have relied on their bigger brands had they had them, but to say the MCU wasn't taking risks is silly, Marvel rolled the dice and would have even with their full roster of A-listers because as history has shown us there are no sure things, and leveraging their company on the success of their start up film studio was a risk no matter how you slice it.

