Post by Eλευθερί on Nov 3, 2018 0:15:24 GMT
Many of the companies providing facial recognition capabilities ... either directly or through partners, also offer sophisticated analytics applications that capture your in-store “dwell times”, responses to product displays and traffic flow....
Much of the excitement about facial recognition comes with putting a face to all those aggregated bits of data collected through loyalty programmes, point of sale records and other sources....
In the UK, a 2015 survey of 150 retail executives by the IT services firm Computer Services Corporation suggested that a quarter of all British shops use facial recognition. Fashion retailers have been especially keen: the survey reported that 59% use some form of facial recognition....
“What happens once you’ve stored someone’s data with a profile based on their face?” he says. “How safe is it from hackers? Who has access to that information, and what other types of information is it being correlated with?”
Much of the excitement about facial recognition comes with putting a face to all those aggregated bits of data collected through loyalty programmes, point of sale records and other sources....
In the UK, a 2015 survey of 150 retail executives by the IT services firm Computer Services Corporation suggested that a quarter of all British shops use facial recognition. Fashion retailers have been especially keen: the survey reported that 59% use some form of facial recognition....
“What happens once you’ve stored someone’s data with a profile based on their face?” he says. “How safe is it from hackers? Who has access to that information, and what other types of information is it being correlated with?”