Post by dazz on Jan 21, 2019 13:50:41 GMT
Lady In The Water - Box office totalled all of $2m above it's production budget, given minimum of 50% of said box office stays with the theatres that's a best case income of $36m for the film and a minimum loss of $34m without factoring in marketing cost.
After Earth - Box office was less than double it's production budget by about $16m dollars, again best case scenario that film took in around $121-2m in box office receipts on a $130m budget so that's a minimum $8-9m loss not including marketing which for a $130m movie would be easily in the 10's of millions probably being over $50m so that's a huge loss just on the box office alone.
The Last Airbender - Made less than $320m I think on a $150m budget, so this if you give it all the benefit of the doubt could be considered a success but only if you figure it made every penny domestically for the biggest share it could get, and spent nothing on marketing at all, but it didn't, it made the bulk of it's money internationally which cuts their share by about 20%, so instead of $95m it's more like $76m or less, so that's like $65.5m domestic take plus lets be generous and say $80m international that's only $145m so it's lost money regardless and that's again not factoring in marketing cost which again due to the film intending to be a blockbuster is going to be 10's of millions of dollars even at a low end.
With his other films like The Happening best case earned $81-82m for the studio from box office, which on $48m budget is cool but if it has what I have heard was industry standard marketing for the mid 00's then that's about another $35m or so for a total studio cost of about $83m, but this could have maybe not been the case who knows, I do know smaller films in the same time period did get that level of marketing budgets though.
Studios often will tout a film being a success even when they aren't because doing otherwise is bad business, but also because they aren't necessarily lying, a box office flop still can be a overall success, because if it's close enough they can write off the box office losses with home media and licensing the movie for TV, but still a box office failure is still a box office failure if it fails to recoup it's expenses at the box office, and if expensive enough as in over $100m or more even recouping expenses is not enough to qualify as a success or ok, at that many 0's studios expect profit from the box office alone.
After Earth - Box office was less than double it's production budget by about $16m dollars, again best case scenario that film took in around $121-2m in box office receipts on a $130m budget so that's a minimum $8-9m loss not including marketing which for a $130m movie would be easily in the 10's of millions probably being over $50m so that's a huge loss just on the box office alone.
The Last Airbender - Made less than $320m I think on a $150m budget, so this if you give it all the benefit of the doubt could be considered a success but only if you figure it made every penny domestically for the biggest share it could get, and spent nothing on marketing at all, but it didn't, it made the bulk of it's money internationally which cuts their share by about 20%, so instead of $95m it's more like $76m or less, so that's like $65.5m domestic take plus lets be generous and say $80m international that's only $145m so it's lost money regardless and that's again not factoring in marketing cost which again due to the film intending to be a blockbuster is going to be 10's of millions of dollars even at a low end.
With his other films like The Happening best case earned $81-82m for the studio from box office, which on $48m budget is cool but if it has what I have heard was industry standard marketing for the mid 00's then that's about another $35m or so for a total studio cost of about $83m, but this could have maybe not been the case who knows, I do know smaller films in the same time period did get that level of marketing budgets though.
Studios often will tout a film being a success even when they aren't because doing otherwise is bad business, but also because they aren't necessarily lying, a box office flop still can be a overall success, because if it's close enough they can write off the box office losses with home media and licensing the movie for TV, but still a box office failure is still a box office failure if it fails to recoup it's expenses at the box office, and if expensive enough as in over $100m or more even recouping expenses is not enough to qualify as a success or ok, at that many 0's studios expect profit from the box office alone.