... Stop stereotyping your own people.
What I mean by that is they assume all gay men are feminine, sassy, fasion, makeup queers.
By promoting your community that way, you alienate young boys who love sports, fishing, boxing, hunting, and are manly.
So what happens is you have a 16 year old boy who is a jock, masculine, loves everything a 'straight' boy likes but is homosexual. So they hide who they are because they don't want to associate with 'that' persona.
Same goes for lesbians. There are feminine lipstick lesbians who love feminine things, girly magazines, etc... But it's always perceived as macho Butch lesbos.
So you end up breeding a culture of self loathing gays who hide in the closet, bully the stereotype gays and even get married but secretly hate their life.
If gays would be portrayed as regular guys who love sports and hunt/fish, can be macho too just attracted to guys, then it seems more normal. Same for feminine lesbians.
The problem is, when you watch something for gay people it's all about queer guys who talk and act like women. It's off putting for some gay guys because they don't Identity with it.
Just a thought I had while hearing a gay kid talk about being bullied by a jock and finding out later in life he himself was gay and that's why he bullied him.