"I think there is a larger expectation that Disney has. On the other hand, though, I think that Disney is very respectful of what this is, and right from the beginning we talked about the fragility of this form of storytelling. Because it's something that means so much to fans that you can't turn this into some kind of factory approach. You can't even do what Marvel does, necessarily, where you pick characters and build new franchises around those characters. This needs to evolve differently."