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Post by Vassaggo on Jun 22, 2019 2:21:10 GMT
Any movie over 150m is pretty much meant to be a blockbuster. It will need 300m just to break even on production budget. At 170m they would need 340m for production budget break even and need 550m+ to make a good profit theatrically. More like triple now due to how much international box office make up a movies revenue, and the shares from those theatres is a lot lesser than the 50% or so they get from US theatres, add in marketing cost and a movie typically needs to triple their budget or more these days to even begin sniffing profit. The Marketing Budget Estimate people use as a rule of thumb. Half to equal to Production Budget comes from people taking the number of TV and Print Ads for the movies and estimating on the average price of those ads. Which is logical rule of thumb, but that estimation doesn't take into account any of the other things that goes with Marketing.
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