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Post by moviebuffbrad on Sept 10, 2019 18:26:50 GMT
A movie has to make back at least twice its budget to break even, so anything short of $350m for them was a loss. Not true. $175 million budget + $70+ million marketing = $245-$247 million Box Office gross = $264 million box office VHS/DVD sales & rentals + TV rights = $  millions >>> Total = PROFIT / not a loss <<< Yeah I'm pretty sure Universal execs drew a sigh of relief even 6 months after opening day. Even the article the OP posted mentions the twice the budget rule. If the marketing was $75m on top of $175m, then it would have needed to gross $500m to break even. I don't know what the home video sales were, which you didn't include even though it's the most important part of your argument. If they were over $236m, good for them.
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