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Post by Prime etc. on Nov 7, 2019 21:22:01 GMT
I don't know. But Hollywood of late 1960s and 70s was very disorganized and they were grasping at straws trying to make things work. Francis Ford Coppola's Finian's Rainbow is a good example of trying to mix the new with the old. Not a bad movie, but no one wanted to see musicals by then. This disorganization did help a lot of the new up and coming directors, many leftists who could not make the films they wanted under the old system got their chance. Hal Ashby, Robert Atlman, just to name a few, along with the film school brats Scorsese, De Palma, Coppola. There are actually some very groundbreaking films made during this period. Then came along little Steven Spielberg who gave them the formula to get audiences back into those popcorn concession lines. They were experimenting with the B movie upgrade before Jaws. The disaster movie was an example. In some cases they showed their taste bias like Warner Bros had a massive promo for ENTER THE DRAGON, a pulp adventure film, yet they torpedoed DOC SAVAGE 2 years later, which should have been a no-brainer to play straight. For some reason they were ok with doing a serious action film with a Chinese star but not one with an American-even though the audience was American. Who decided audiences wanted to see a Mexican guy sleeping in a baby crib?
The smaller companies like AIP showed that there were audiences for action and fantasy so it wasn't because they lacked feedback. Columbia's Golden Voyage of Sinbad was practically a straight action adventure film--except the hero was supposed to be a Muslim which may have satisfied their diversity requirements and explains why it didn't end in failure for the hero like so many other ones did.
The blockbuster was about cornering the market and getting rid of the specialty film producers like Hammer, Amicus, or AIP.
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