Post by Prime etc. on Oct 11, 2020 21:59:25 GMT
After the 40s horror was increasingly the domainof low budget independents but those companies do not exist anymore.
The easiest way to make money in the 60s or 70s was to do a low budget horror film for the drive-in market.
But since home video the standards got cheaper and they became more and more obscure.
Then in the 90s they really took a hit because even mid-budget horror disappeared--something like BODY PARTS.
Horror before Blair Witch (House on Haunted Hill remake) was very bright and video game influenced.
Then Blair Witch came along which was mostly about the $200 million that Artisan spent to promote it.
The Titanic of mass-market horror.
So unlike the Exorcist which was high budget and mass market--Blair Witch was small budget but still had the mass market advertising.
It also did away with traditional narrative like professional acting, script, or musical scoring and editing.
Paranormal Activity was another of these mass-marketed corporate chaperoned projects int he same vein.
Blumhouse is kind of like AIP but much smaller in output and much more political. They aren't looking for the new Roger Corman unless he has a relative from Botswana in the family or was raised by transgenders in Helsinki.
People say "oh horror isn't dead-I saw a great French or Korean film."
Uh yeah, but what happened to North American homegrown horror?
When black director William Crain made Blacula for AIP there were dozens of other horror films released at the same time--but when Get Out was released--it was the only one. No competition.
The easiest way to make money in the 60s or 70s was to do a low budget horror film for the drive-in market.
But since home video the standards got cheaper and they became more and more obscure.
Then in the 90s they really took a hit because even mid-budget horror disappeared--something like BODY PARTS.
Horror before Blair Witch (House on Haunted Hill remake) was very bright and video game influenced.
Then Blair Witch came along which was mostly about the $200 million that Artisan spent to promote it.
The Titanic of mass-market horror.
So unlike the Exorcist which was high budget and mass market--Blair Witch was small budget but still had the mass market advertising.
It also did away with traditional narrative like professional acting, script, or musical scoring and editing.
Paranormal Activity was another of these mass-marketed corporate chaperoned projects int he same vein.
Blumhouse is kind of like AIP but much smaller in output and much more political. They aren't looking for the new Roger Corman unless he has a relative from Botswana in the family or was raised by transgenders in Helsinki.
People say "oh horror isn't dead-I saw a great French or Korean film."
Uh yeah, but what happened to North American homegrown horror?
When black director William Crain made Blacula for AIP there were dozens of other horror films released at the same time--but when Get Out was released--it was the only one. No competition.