|
|
Post by Prime etc. on May 27, 2021 19:10:48 GMT
He's only thinking about Hollywood.
The 1960s was the worst time for Hollywood and the best time for global cinema. Japan, France, Germany, Spain, England, Italy--as well as smaller studios in the US--professional artists making films that attained audiences--if not at home then around the world.
Movie stars from different countries. Some never even went to Hollywood. How many Hollywood movies did Peter Cushing, Alain Delon or Marcello Mastroianni or Toshiro Mifune make? Not many. And they didn't have to. They had work at home.
He praises the ad campaigns but he's missing the big picture--you have less movies being made and advertised in Hollywood. They have completely gobbled up competition and they hire based on very narrow requirements--diversity, loyalty to ideology, and tastes that are very narrow and not populist.
The acceptable movie subjects in Hollywood now are very limited--sharks, zombies, superheroes, WW 2, and worn out franchises and brands, or aging movie stars from franchises or brands. And they spend massive maounts of money and marketing space on these subjects--more than ever before.
No one wants Lethal Weapon 5 or 6 --no one cares--they push this on people like a Lenin or Stalin poster on the side of a building in Moscow. Who wanted that? I suspect most street dwellers would rather look at a big picture of Yul Brynner or Svetlana Khodchenkova.
There's no desire to renew the cultural stream--not unless they bring a director from China.
A Dracula movie directed by a Chinese woman. This is the focus.
You cannot have a culture if you deny audiences in any society from choosing the artists they like best.
50 years ago Hollywood wasn't quite so globally focused so they did have local people employed and promoted but these days they don't do that much at all.
|
|