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Post by coldenhaulfield on Jun 15, 2017 12:39:45 GMT
Yes, really; sneaking in Winter Soldier is a neat trick because it affords Civil War an "uptick," but that was a Cap solo movie. I'm talking about "major" releases featuring The Avengers. Here are the box office totals for all three, without an inflation adjustment incidentally, which should theoretically help the sequels because presumably it costs more to see a movie in 2016 than 2012 and therefore Disney actually has to sell fewer tickets to make as much money: 5 / Marvel's The Avengers BV $623,357,910 2012 12 / Avengers: Age of Ultron BV $459,005,868 2015 21 / Captain America: Civil War BV $408,084,349 2016 Now, let's get some perspective: those little numbers next to the movie titles? Those are their (unadjusted) all-time rankings, meaning all three of these movies are ridiculously successful. AND you have Guardians 2 just refusing to stop making money sitting at #34 on this same list with almost no signs of slowing down. That said: if it's my billion-dollar franchise: I want each outing of my biggest IP trending upward, financially, not downward. Civil War wasn't an Avengers movie, it was a Cap movie. I know accepting that derails your argument, but it's the truth. Ohhh, really? Didn't feature any other Avengers? Wasn't marketed as such? 
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