What is the 'Marvel Formula' ?

What is the 'Marvel Formula' ? Jun 15, 2017 13:07:26 GMT coldenhaulfield likes this

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Post by sostie on Jun 15, 2017 13:07:26 GMT

Jun 15, 2017 12:33:17 GMT coldenhaulfield said:

5 / Marvel's The Avengers BV $623,357,910 2012
12 / Avengers: Age of Ultron BV $459,005,868 2015
21 / Captain America: Civil War BV $408,084,349 2016

That said: if it's my billion-dollar franchise: I want each outing of my biggest IP trending upward, financially, not downward.

Well all three were $1bn+ worldwide. I guess if you are trending downward $1.5bn is a good position to start from