Post by Atom(ica) Discord on Jun 21, 2017 17:19:00 GMT
Tom Rothman is betting the film will reinvigorate his studio's biggest asset — thanks in large part to a deal with Marvel by his predecessor.
In October 2014, Sony Pictures Entertainment's then co-chairman Amy Pascal was mulling a pitch from Marvel Entertainment CEO Ike Perlmutter: bring on Marvel Studios as a producer for a new series of Spider-Man films — the studio's crown jewel and, at nearly $4 billion, the top-grossing comic book film franchise — that would be full-fledged members of the Marvel Cinematic Universe.
In October 2014, Sony Pictures Entertainment's then co-chairman Amy Pascal was mulling a pitch from Marvel Entertainment CEO Ike Perlmutter: bring on Marvel Studios as a producer for a new series of Spider-Man films — the studio's crown jewel and, at nearly $4 billion, the top-grossing comic book film franchise — that would be full-fledged members of the Marvel Cinematic Universe.
www.hollywoodreporter.com/heat-vision/spider-man-homecoming-how-sony-learned-cede-control-marvel-1015408