Post by SciFive on Aug 17, 2017 10:32:13 GMT
Somewhere I read that the cereal companies really started going wild with cereal ads because they figured out two things:
1. Children were memorizing television jingles. They would see all sorts of television shows and cartoons, but it was the television commercials that caught their eyes (and they memorized the little songs that came with them).
2. When women shopped with children, it was the children who would insist on picking the cereals.
Big dollar signs flashed in corporate eyes!!
They marketed to little kids and it was worth a bundle.
1. Children were memorizing television jingles. They would see all sorts of television shows and cartoons, but it was the television commercials that caught their eyes (and they memorized the little songs that came with them).
2. When women shopped with children, it was the children who would insist on picking the cereals.
Big dollar signs flashed in corporate eyes!!
They marketed to little kids and it was worth a bundle.