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Post by thisguy4000 on Aug 24, 2017 1:33:07 GMT
The advertising actually shifted focus away from the Joker after Heath Ledger died. The Oscar campaign for him didn't begin until after the film had already been released, and proved to be a huge critical and commercial hit. It didn't. There were entertainment sites pretty much saying "You have to see this, it's Ledger's swan song." and all that. As well as "He deserves the Oscar!" before the actual campaign. The media was making a big deal out of his death, not the actual marketing or the film itself. People did the same thing for F7. |
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