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Post by formersamhmd on Aug 24, 2017 1:35:21 GMT
It didn't. There were entertainment sites pretty much saying "You have to see this, it's Ledger's swan song." and all that. As well as "He deserves the Oscar!" before the actual campaign. The media was making a big deal out of his death, not the actual marketing or the film itself. And in doing so, hyped the film up to be untouchable. |
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