"Did you know, Mom? Dad?"

But a lot of people can see a problem with having an unnecessarily paralyzed kid, as was a result of the early released version of the HPV vaccine. Apparently even now that they've had longer to test it, still a lot of kids are having horrible reactions to it. So this is one instance where the advertisement goes for the guilt, but people can deflect that with the real life guilt of children on ventilators and who can't walk anymore. That's a very real threat to them, not the maybe possibility of their kids getting cervical cancer in 20 years.