Star Wars: The Rise of Skywalker earned another $2.4 million on Wednesday, dropping 40% from yesterday and a whopping 86% from last Wednesday. That gives Walt Disney and Lucasfilm’s Star Wars sequel a $460.9 million domestic cume. The film is officially over the unadjusted $460 million (counting reissues) domestic gross of the first Star Wars beginning back in 1977 ($1.495 billion adjusted), and it’ll likely end the weekend above the unadjusted-for-inflation $474 million gross (counting the 2012 3-D reissue) of Star Wars Episode One: The Phantom Menace ($882 million adjusted). Alas, at its rate of descent, it not only won’t get anywhere near The Last Jedi, it won’t end up matching the $532 million domestic finish of Rogue One: A Star Wars Story.
Post by Tristan's Journal on Jan 11, 2020 8:44:58 GMT
indeed, if the much-promoted, fan-service orientated last installment of the "StarWars" saga stays behind the reviled Last Jedi and a spin off movie it is a significant underperformer, especially considering the enormous marketing& production costs that have it break even at around 900M-1B USD.
Achtung fanboys: Nobody with half a brain should get gaslighted by comparative deflections that this film made more than some of the prequel films. The latter films back in the day had not:
- the inflated theater prices like the 3-D money which multiplies ticket prices ("Avatar"-effect) - the inflated production budget and promotion costs - most of all, the feared Disney distribution-strongarm (read it up, which leads them de facto "owning" theaters and having numerous investigations bc of anti-trust/cartel, unfair competition or monopoly violations) and manipulation practices (eg frozen RT-audience score).
Overall, this film is not the box office catastrophe the media now paints it to be (in the sense of a flop; it should already have broken even, or at least over the week end), but it is a stunning underperformer considering the circumstances.
Post by Midi-Chlorian_Count on Jan 11, 2020 12:38:23 GMT
Not a big follower or get excited one way or the other re movie box office - if a film's good it's good in my eyes, likewise if it's garbage it's garbage. I don't use box office as a barometer of quality in any way.
However the mind boggles that we could be saying that a film has made a Billion dollars at the box office and yet may not make a profit!