Post by lune7000 on Aug 9, 2021 0:18:40 GMT
Read some interesting articles from insiders in show business about the direction of movies in the future. The overall view is that we are moving to an Age of Content. So what is this? It's a different way of viewing a moviegoer and movie creation.
We are used to movies created by a visionary direction or small team that fulfill some personal sense of "art" (think Fellini or Hitchcock) . The problem with this approach is that it can lead to box office bombs and money loss. "Content" is different, it is based on algorithms that guarantee a profitable "entertainment product" based on analysis of human psychology, past blockbusters, and internet activity. This is not theoretical and has been done already on a large scale in TV shows and pop music. It should be noted that studio Moghuls of old Hollywood also did this from instinct on many movies.
I got a taste of this during the Summer as my wife watches Ion TV. In case you aren't familiar with this, it is a TV channel devoted to crime type shows such as Blue Bloods, Law and Order, Hawaii 5-0, etc. Quickly I began to notice that the plots, actors, music, etc. are all just minor variations of one show- this is "content"- no unique vision, unexpected ending, or deeper questions ever occur.
Pop music has been like this for over 2 decades and now the most songs sound remarkably alike. One of the discoveries that music executives made was that, if you play any song endlessly, the public finally begins to like it- so songs were pushed in malls, stores and everywhere. Eventually album sales increased even if people didn't take well to the music to begin with.
Thus the future of movies is a future where the public will be inundated with endless sequels and will gradually come to look forward to them based on past saturation. These sequels will lead to spin-offs in TV, streaming, etc. and a loyal consumer base will develop of conditioned fans. The main task will be selling people on a "universe" of characters and worlds. The money rolls in after that because the algorithms based on past consumer preferences will determine the plots, casting, etc. Directors are now managers of content.
Movie theatres will no longer be able to afford "art house" films and large cineplexes will be reduced to a few screens showing only blockbusters. Most experts predict the loss of +50% of prior theatre traffic as a permanent condition. This is due to Covid fears as well as the massive growth of home streaming and giant TV's. The pandemic has permanently altered the movie business. Individual directors with a vision will still produce films but these will be streaming only and may require crowd funding.
Thus say the visionaries of the future of the movie business- goodbye art, hello content.
We are used to movies created by a visionary direction or small team that fulfill some personal sense of "art" (think Fellini or Hitchcock) . The problem with this approach is that it can lead to box office bombs and money loss. "Content" is different, it is based on algorithms that guarantee a profitable "entertainment product" based on analysis of human psychology, past blockbusters, and internet activity. This is not theoretical and has been done already on a large scale in TV shows and pop music. It should be noted that studio Moghuls of old Hollywood also did this from instinct on many movies.
I got a taste of this during the Summer as my wife watches Ion TV. In case you aren't familiar with this, it is a TV channel devoted to crime type shows such as Blue Bloods, Law and Order, Hawaii 5-0, etc. Quickly I began to notice that the plots, actors, music, etc. are all just minor variations of one show- this is "content"- no unique vision, unexpected ending, or deeper questions ever occur.
Pop music has been like this for over 2 decades and now the most songs sound remarkably alike. One of the discoveries that music executives made was that, if you play any song endlessly, the public finally begins to like it- so songs were pushed in malls, stores and everywhere. Eventually album sales increased even if people didn't take well to the music to begin with.
Thus the future of movies is a future where the public will be inundated with endless sequels and will gradually come to look forward to them based on past saturation. These sequels will lead to spin-offs in TV, streaming, etc. and a loyal consumer base will develop of conditioned fans. The main task will be selling people on a "universe" of characters and worlds. The money rolls in after that because the algorithms based on past consumer preferences will determine the plots, casting, etc. Directors are now managers of content.
Movie theatres will no longer be able to afford "art house" films and large cineplexes will be reduced to a few screens showing only blockbusters. Most experts predict the loss of +50% of prior theatre traffic as a permanent condition. This is due to Covid fears as well as the massive growth of home streaming and giant TV's. The pandemic has permanently altered the movie business. Individual directors with a vision will still produce films but these will be streaming only and may require crowd funding.
Thus say the visionaries of the future of the movie business- goodbye art, hello content.
