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Post by Vassaggo on Jun 23, 2018 0:18:12 GMT
I know that money doesn't necessarily means quality. Lets put aside that for a second. Me and a friend were talking about Avengers 3's box office numbers. And something hit me about it that has to be making Marvel and Disney ecstatic. (full disclosure I used part of this on a reply in the DC board about Aquaman's box office) This came from that discussion online.
There is a simple metric for the business side of movies.It goes double the production budget and that's the amount of money a movie has to make to break even.You double it because the Movie Theaters themselves take roughly 50% of ticket sales.** Avengers 3 and 4 filmed concurrently and rumor has it had a production budget of $1 Billion.To make a profit roughly they have to make $2 Billion.Avengers 3 has already done that, so 50% of the ticket revenue of Avengers 4 is all gravy for Marvel Studios.
** There is more going on than this simple metric. Such as in foreign markets like China gets more than 50%, but we are going simple. There are ancillary costs and revenue that this doesn't take into account. Such as Marketing Budget, Distribution Cost, Insurance Cost, Merchandising Cost, Home entertainment production cost etc. On the flip side Merchandising Revenue, Home Entertainment Revenue, Marketing Partnership (think product placement and product movie tie-ins), State and Federal Grants, Special Tax breaks, etc. As these costs and revenues basically cancel each other out the double metric works still.
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