Post by MCDemuth on Oct 28, 2019 22:19:28 GMT
Breaking...
Want to binge watch? New streaming TV services will make you wait
LOS ANGELES (Reuters) - In 2013, Netflix Inc <NFLX.O> shook up television by delivering 13 episodes of "House of Cards" in one batch, a move that helped popularize streaming video and fueled a culture of binge watching.
But Apple Inc <APPL.O>, Walt Disney Co <DIS.N> and AT&T Inc <T.N> are largely rejecting that path as they prepare their own efforts to hook the online audiences that embraced Netflix.
Executives at AT&T's forthcoming HBO Max, a streaming service that will be unveiled to investors on Tuesday, plan to debut one new episode of its original series per week, Robert Greenblatt, chairman of WarnerMedia Entertainment and the company's direct-to-consumer business, told Reuters. That mirrors the traditional TV pattern.
"We like the idea that people watch weekly and look forward to the next episode and talk about it," Greenblatt said. "Newspapers write about the storylines. There is a sense of a shared experience."
Creating buzz around a new series will be crucial in the coming weeks and months as several companies jockey to lure customers and keep them paying a monthly fee over the long term.
HBO Max may make some exceptions, according to a source familiar with the company's strategy, by putting out a few episodes simultaneously to stoke initial interest.
Apple, meanwhile, will debut its subscription video service, Apple TV+, on Friday. For dramas "The Morning Show" and "See," and most other Apple series, the company will drop three episodes at the same time, followed by one per week.
The family-friendly Disney+ will unveil episodes weekly for new series including "The Mandalorian," the first live-action TV show set in the "Star Wars" universe. Disney+ will launch on Nov. 12.
'WAIT AND EXPERIENCE'
"Mandalorian" star Pedro Pascal said he believes the once-a-week approach will make watching the show "more romantic and more classic."
"Basically you get to sort of wait and experience more collectively, and it just makes it more event television, which it deserves to be," Pascal said.
Read More Here:
lite.aol.com/entertainment/story/0002/20191028/KBN1X711Q_4
So they want you to pay, month after month, to see their entire season of new episodes...
Not Surprising...
But with many people already buying TV Shows on DVD/Blu-Ray... and skipping these streaming services... That will just reinforce that established trend... Especially since it will be cheaper, to just wait, than to pay for several months of service.
Want to binge watch? New streaming TV services will make you wait
LOS ANGELES (Reuters) - In 2013, Netflix Inc <NFLX.O> shook up television by delivering 13 episodes of "House of Cards" in one batch, a move that helped popularize streaming video and fueled a culture of binge watching.
But Apple Inc <APPL.O>, Walt Disney Co <DIS.N> and AT&T Inc <T.N> are largely rejecting that path as they prepare their own efforts to hook the online audiences that embraced Netflix.
Executives at AT&T's forthcoming HBO Max, a streaming service that will be unveiled to investors on Tuesday, plan to debut one new episode of its original series per week, Robert Greenblatt, chairman of WarnerMedia Entertainment and the company's direct-to-consumer business, told Reuters. That mirrors the traditional TV pattern.
"We like the idea that people watch weekly and look forward to the next episode and talk about it," Greenblatt said. "Newspapers write about the storylines. There is a sense of a shared experience."
Creating buzz around a new series will be crucial in the coming weeks and months as several companies jockey to lure customers and keep them paying a monthly fee over the long term.
HBO Max may make some exceptions, according to a source familiar with the company's strategy, by putting out a few episodes simultaneously to stoke initial interest.
Apple, meanwhile, will debut its subscription video service, Apple TV+, on Friday. For dramas "The Morning Show" and "See," and most other Apple series, the company will drop three episodes at the same time, followed by one per week.
The family-friendly Disney+ will unveil episodes weekly for new series including "The Mandalorian," the first live-action TV show set in the "Star Wars" universe. Disney+ will launch on Nov. 12.
'WAIT AND EXPERIENCE'
"Mandalorian" star Pedro Pascal said he believes the once-a-week approach will make watching the show "more romantic and more classic."
"Basically you get to sort of wait and experience more collectively, and it just makes it more event television, which it deserves to be," Pascal said.
Read More Here:
lite.aol.com/entertainment/story/0002/20191028/KBN1X711Q_4
So they want you to pay, month after month, to see their entire season of new episodes...
Not Surprising...
But with many people already buying TV Shows on DVD/Blu-Ray... and skipping these streaming services... That will just reinforce that established trend... Especially since it will be cheaper, to just wait, than to pay for several months of service.
