Americans are bad at math: The failure of the 1/3 lb. burger
Jun 14, 2020 2:48:18 GMT
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Post by CrepedCrusader on Jun 14, 2020 2:48:18 GMT
www.mentalfloss.com/article/76144/why-no-one-wanted-aws-third-pound-burger
The bullet points:
* The A&W restaurant chain introduced a 1/3 lb. burger for the same price as the McDonald's Quarter Pounder
* Despite beating out the Quarter Pounder in taste tests, the A&W burger did not sell well
* The reason it did not sell was because too many people thought that 1/3 lb. was LESS than 1/4 lb.
* McDonald's itself tried introducing a 1/3 lb. burger on a couple of occasions, but were unsuccessful
The bullet points:
* The A&W restaurant chain introduced a 1/3 lb. burger for the same price as the McDonald's Quarter Pounder
* Despite beating out the Quarter Pounder in taste tests, the A&W burger did not sell well
* The reason it did not sell was because too many people thought that 1/3 lb. was LESS than 1/4 lb.
* McDonald's itself tried introducing a 1/3 lb. burger on a couple of occasions, but were unsuccessful
