Post by politicidal on Jan 11, 2018 22:33:11 GMT
Warner Bros.’ executive shakeup ideally will streamline their approach to the DC Films franchise, according to a new report. Yeah sounds promising. Only thing is that Emmerich will report solely to that fucker Tsujihara.
TEXT:
A report by The Wrap further details the behind-the-scenes changes, saying the idea was to make things more efficient. For the past two years, WB operated with “greenlighting-by-committee” (which might explain why so many DC projects are in development), but now Emmerich is the one in charge. Under the new alignment, the only person he reports to is Tsujihara, giving Emmerich the ultimate green light.
Another objective of restructuring, according to an insider, is to better the way DC’s films are marketed. The source specifically pointed to the omission of Superman from the Justice League campaign as a reason why the would-be blockbuster struggled in its opening weekend. It’s true the trailers made good use of Batman and Wonder Woman, but the Man of Steel remains one of the company’s most popular characters and would have been a strong selling point for Justice League. The decision to keep Superman out of a majority of promotion read as a thinly-veiled attempt to maintain the illusion he really died in Batman V Superman (when everyone knew that wasn’t the case) and ultimately made his return in the film anticlimactic. In retrospect, WB may have been better-served putting Clark Kent front-and-center.
screenrant.com/dc-films-warner-bros-executives/
TEXT:
A report by The Wrap further details the behind-the-scenes changes, saying the idea was to make things more efficient. For the past two years, WB operated with “greenlighting-by-committee” (which might explain why so many DC projects are in development), but now Emmerich is the one in charge. Under the new alignment, the only person he reports to is Tsujihara, giving Emmerich the ultimate green light.
Another objective of restructuring, according to an insider, is to better the way DC’s films are marketed. The source specifically pointed to the omission of Superman from the Justice League campaign as a reason why the would-be blockbuster struggled in its opening weekend. It’s true the trailers made good use of Batman and Wonder Woman, but the Man of Steel remains one of the company’s most popular characters and would have been a strong selling point for Justice League. The decision to keep Superman out of a majority of promotion read as a thinly-veiled attempt to maintain the illusion he really died in Batman V Superman (when everyone knew that wasn’t the case) and ultimately made his return in the film anticlimactic. In retrospect, WB may have been better-served putting Clark Kent front-and-center.
screenrant.com/dc-films-warner-bros-executives/
