Nicolas Cage starring in new horror movie "Longlegs"

Has anyone seen any of the many weird, cryptic, and confusing trailers and random teasers for this movie? There have been a whole bunch of them. I don't know if they're working, I have doubts that his is a good approach, but it's certainly different. This is the latest one:



This one at least actually includes the title, but for a while there they'd just show some shit like this, and there would be some odd symbols on the screen and that was it. The videos would have some title that didn't mention the film's actual title and then just kind of end without explanation.

It did sort of make me wanna figure out what this was for, but then again, I'm already the target audience for this movie. A new horror movie from this director with this tone already appeals to me, and I'm already gonna be looking this up trying to find info on it. They need to get the attention of people who aren't already looking at release slates and interested in Osgood Perkins' next movie. And I'm not sure it's going to be effective in that way.