Jeff Bridges is playing The Dude again........for a Super Bowl ad

Although it's fun to see him reprise a famous role of his, it's also disappointing to him reprise a role just to sell a product.  We've had this with Matthew Broderick for Ferris Bueller for Honda and Macaulay Culkin for Home Alone for Google.  Crass commercialism at its finest to use nostalgia to sell a product, but it works.  But still, as a film fan you're willing to take what you can get to see an actor reprise a famous role of theirs.  I'm sure The Big Lewbowski fans will get a kick out of the ad when they finally see it.