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Post by Agent of Chaos on May 17, 2019 16:00:02 GMT
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Post by Lord Death Man on May 18, 2019 2:19:50 GMT
How does this tracking compare to the rest of the mainline franchise?
Update: Nevermind... Just read the article.
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Post by scabab on May 18, 2019 5:22:04 GMT
Hmmm not too good really because these movies are some of the most front loaded around. With an opening like that it could be the lowest grossing domestically as well.
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Post by Agent of Chaos on May 18, 2019 14:05:06 GMT
Hmmm not too good really because these movies are some of the most front loaded around. With an opening like that it could be the lowest grossing domestically as well. I think it’s opening going to do better based on how pre-sale tickets are going and the Aquaman-like marketing push Disney is giving it.
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Post by Lord Death Man on May 18, 2019 15:34:30 GMT
Hmmm not too good really because these movies are some of the most front loaded around. With an opening like that it could be the lowest grossing domestically as well. I think it’s opening going to do better based on how pre-sale tickets are going and the Aquaman-like marketing push Disney is giving it. None of that will mean anything if the film doesn't get any decent scores or good WOM. The marketing should have leaned in on the fact that this is, for all intent and purpose, the last X-Men film in this series. That might have created more urgency to see the movie. The current campaign, built around nostalgia for the series, feels too much like a copy of what Disney has been doing with recent Marvel films (i.e., the 10th-anniversary campaign).
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Post by Agent of Chaos on May 18, 2019 17:48:05 GMT
I think it’s opening going to do better based on how pre-sale tickets are going and the Aquaman-like marketing push Disney is giving it. None of that will mean anything if the film doesn't get any decent scores or good WOM. The marketing should have leaned in on the fact that this is, for all intent and purpose, the last X-Men film in this series. That might have created more urgency to see the movie. The current campaign, build around nostalgia for the series, feels too much like a copy of what Disney has been doing with recent Marvel films (i.e., the 10th-anniversary campaign). Of course it’s reception will feature in. They weren’t sure if the Disney deal was going to be approved.
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Post by darkpast on May 26, 2019 5:08:16 GMT
the marketing has been low since disney takeover
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Post by Lord Death Man on May 26, 2019 5:31:38 GMT
the marketing has been low since disney takeover The marketing has actually been higher in quantity and in more channels. It is also more evocative of Disney's house style. The newer clips and trailers are much more coherent and far less atmospheric than the moody, Fox slo-mo trailers.
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Post by darkpast on May 26, 2019 5:45:23 GMT
the marketing has been low since disney takeover The marketing has actually been higher in quantity and in more channels. It is also more evocative of Disney's house style. The newer clips and trailers are much more coherent and far less atmospheric than the moody, Fox slo-mo trailers. just cause Disney owns everything, you see it more, not because of more spend
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Post by Lord Death Man on May 26, 2019 6:09:53 GMT
The marketing has actually been higher in quantity and in more channels. It is also more evocative of Disney's house style. The newer clips and trailers are much more coherent and far less atmospheric than the moody, Fox slo-mo trailers. just cause Disney owns everything, you see it more, not because of more spend Wait. I'm sorry... Were we discussing the quantity, quality or cost of the Dark Phoenix marketing? At least we agree on who is doing the marketing.
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Post by darkpast on May 26, 2019 6:14:50 GMT
just cause Disney owns everything, you see it more, not because of more spend Wait. I'm sorry... Were we discussing the quantity, quality or cost of the Dark Phoenix marketing? At least we agree on who is doing the marketing. both, its average spend for a blockbuster, roughly 100m , if fox was doing it would be 150m spend on all fronts marketing
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Post by Lord Death Man on May 26, 2019 6:17:44 GMT
Wait. I'm sorry... Were we discussing the quantity, quality or cost of the Dark Phoenix marketing? At least we agree on who is doing the marketing. both, its average spend for a blockbuster, roughly 100m , if fox was doing it would be 150m spend on all fronts marketing both? I listed three data points. So, you're saying that Disney is getting more marketing done for less money? Sounds smart from a business perspective.
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Post by darkpast on May 26, 2019 6:25:16 GMT
both, its average spend for a blockbuster, roughly 100m , if fox was doing it would be 150m spend on all fronts marketing both? I listed three data points. So, you're saying that Disney is getting more marketing done for less money? Sounds smart from a business perspective. it is, but X-men used to appeal to smarter demographic , not those that watch disney owned media
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Post by Lord Death Man on May 26, 2019 6:32:50 GMT
both? I listed three data points. So, you're saying that Disney is getting more marketing done for less money? Sounds smart from a business perspective. it is, but X-men used to appeal to smarter demographic , not those that watch disney owned media I guess there isn't much money in making your product exclusively for a "smarter demographic." If only movie making were a philanthropic endeavor.
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Post by Hauntedknight87 on May 26, 2019 9:39:51 GMT
I'm surprised that Disney promoting it at all. But I guess the film was already paid for so you might as well try and make as much money from it as you can.
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Post by Agent of Chaos on May 29, 2019 5:52:16 GMT
I'm surprised that Disney promoting it at all. But I guess the film was already paid for so you might as well try and make as much money from it as you can. Its female lead Marvel branded film starring a major actress from Game of Thrones who has a massive fanbase, coming out two weeks after the show’s finale. Why wouldn’t Disney take advantage of that?
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