Sony Animation head: Expect more R rated animated films

I do think it's about time that Barbie joined the vice squad. 

TEXT:

Kristine Belson, president of Sony Pictures Animation, Features and Series, predicts more animated titles will aim for older audiences as a result from an overall boom in interest caused by COVID-19.



Speaking Thursday at the Collision From Home virtual conference, she said animation, which has managed to prosper during the pandemic, will accelerate its current trend toward diversification.



“I don’t think you’re going to see more family animated movies because that’s very saturated,” she said. “There will be more R-rated animated movies.” While Sony hasn’t yet made one, she added, “There are a couple we’re working on and we’re really excited about releasing our first one. I think you’re going to see PG-13 animated movies, which is something you haven’t seen before. Harder action-adventure sort of stuff.”



deadline.com/2020/06/sony-pictures-animation-kristine-belson-covid-19-r-rated-movies-1202969612/