Post by mecano04 on Apr 22, 2021 22:35:56 GMT
While I can see why companies would like the idea, since it would be an extra source of income, from an art or nostalgia perspective it's disgusting.
Product placements may soon be added to classic FILMS: Scientists develop technology to add subtle ads to blockbusters including Casablanca and The Great Escape
.UK tech company Mirriad is inserting modern adverts to old films and TV shows
.Hollywood classics could be regularly updated on streaming sites with new ads
.Streaming services like Netflix could get on board for an extra source of revenue
.UK tech company Mirriad is inserting modern adverts to old films and TV shows
.Hollywood classics could be regularly updated on streaming sites with new ads
.Streaming services like Netflix could get on board for an extra source of revenue
A UK technology company is inserting customised product placement into films and TV shows – even those that were originally released decades ago.
London-based firm Mirriad inserts products or signage, like a branded beer bottle on a table to a clothing advert on a giant billboard, into streaming content.
London-based firm Mirriad inserts products or signage, like a branded beer bottle on a table to a clothing advert on a giant billboard, into streaming content.
The firm uses artificial intelligence (AI) to analyse films and TV episodes for space where the ads or objects can be subtly inserted.
It means old Hollywood classics like Casablanca or The Great Escape could soon appear on streaming services with the newest ads in the background, like a new Apple smartphone or the latest McDonald's whopper.
Streaming services including Netflix and Amazon Prime Video could be temped by large offers from companies to insert their ads to content, to accompany the subscription fees from its userbase.
Mirriad's technology could even allow different ads to be seen by different people, based on their internet search history, just like targeted ads on Facebook.
Streaming services including Netflix and Amazon Prime Video could be temped by large offers from companies to insert their ads to content, to accompany the subscription fees from its userbase.
Mirriad's technology could even allow different ads to be seen by different people, based on their internet search history, just like targeted ads on Facebook.
Mirriad, which calls itself a 'computer vision and AI-powered platform company', came up with the tech after previously making special effects for films.
The company used its experience to make inserted ads look as realistic as possible – so viewers would never know they weren't present in the original shoot.
In China, Mirriad-inserted ads have now been seen by more than 100 million viewers on video-streaming website Tencent Video.
The company used its experience to make inserted ads look as realistic as possible – so viewers would never know they weren't present in the original shoot.
In China, Mirriad-inserted ads have now been seen by more than 100 million viewers on video-streaming website Tencent Video.
'The technology can "read" an image – it understands the depth, the motion, the fabric, anything,' Mirriad chief executive Stephan Beringer told the BBC.
'So you can introduce new images that basically the human eye does not realise has been done after the fact, after the production.'
'So you can introduce new images that basically the human eye does not realise has been done after the fact, after the production.'
British-American movie producer John C Crissey III said he had 'mixed ideas on remastering classic films' but admitted that Mirriad's work is 'still very exciting to see'.
Meanwhile, film critic Anne Billson told the BBC that digital product placement raises legal issues while compromising artistic integrity.
Meanwhile, film critic Anne Billson told the BBC that digital product placement raises legal issues while compromising artistic integrity.
'I would be interested in finding out about the legal angle vis-à-vis digital reworking of a copyrighted work, or whether the advertisers would have to buy the film before they tampered with it,' she said.
'It also calls into question the role of the production designer, who has put a lot of thought into the look of something, only for some random advertiser to come along at a later date and spoil it with changes.'
'It also calls into question the role of the production designer, who has put a lot of thought into the look of something, only for some random advertiser to come along at a later date and spoil it with changes.'
Mirriad has also previously worked with Samsung Electronics and China's video site Youku, which is a subsidiary of Chinese internet giant Alibaba.
In the show 'Ode to Joy' on Youku, as two characters emerge from an underground escalator, a billboard can be seen bearing an ad for Samsung's Galaxy C phone.
After the episode was shot and produced, the ad was inserted by Mirriad's technology over a real billboard at the setting.
Product placement has been used in US television since the 50s, characterised by some memorably corny endorsements.
It was satirised in the 1998 Hollywood film The Truman Show – Jim Carrey's character Truman Burbank starts to realise his life is part of a 24-hour reality TV show when Meryl, his wife, name-checks big-name brands to hidden cameras.
Fast forward and global product placement revenues grew for the 10th consecutive year in 2019, according to a recent report by data analysis firm PQ Media.
The total value of product placements in all media – including TV, films and recorded music – grew for the year by 14.5 per cent to $20.57 billion (£15 billion), it revealed.
The potential of Mirriad's is not just limited to films and TV shows – musicians could willingly add new digital product placement to their old music videos for an extra source of revenue.
Earlier this year, Mirriad launched 'Music Alliance' – a specialist division dedicated to growing creative and financial opportunities for musical artists.
Earlier this year, Mirriad launched 'Music Alliance' – a specialist division dedicated to growing creative and financial opportunities for musical artists.
One of the first to join the alliance was Red Light Management, which represents bands including Kaiser Chiefs and Franz Ferdinand.
'The opportunity to carve open a new revenue stream is rare, and the ability to retrospectively use existing content and build new content with it in mind is exciting,' James Sandom, managing director of UK-based Red Light Management.
'The opportunity to carve open a new revenue stream is rare, and the ability to retrospectively use existing content and build new content with it in mind is exciting,' James Sandom, managing director of UK-based Red Light Management.
Direct link to the article for pictures: www.dailymail.co.uk/sciencetech/article-9490699/Product-placements-added-classic-films-streaming-sites.html
Archived linked for those who use adblock or anything similar: archive.vn/ZjuJw#selection-1711.1-1735.235
