I want a Third Pill

Taking his cue from The Matrix, and the famous two pills which allow the swallower either to remain in an illusory reality or irreversibly to enter the domain that lies behind this illusion, Zizek says he wants a third pill: that which will open our eyes to the assumptions on which this choice itself rests. What if cinema - with all its contrivances and conventions - is a realer reality than the mundane daylit world outside the movie theatre? What if its thrilling images offer us a glimpse of our inner natures which is more penetrating and more moving than anything available in our ordinary lives? And what if this is because of its infinitesimally subtle wrongness, its inauthenticity? from www.theguardian.com/film/2006/oct/06/documentary