Post by Deleted on Jan 11, 2018 23:31:39 GMT
From Forbes:
After its hugely disappointing debut last weekend, China’s movie exhibitors have taken the big, and possibly unprecedented decision to drop the Hollywood studio film Star Wars: The Last Jedi’s showtimes by 92 percent, from its 34.5% percent share of the territory’s total screenings last Friday to just 2.6 percent this Friday.
Disney can credibly blame the fact that Jumanji: Welcome to the Jungle and a slew of local Chinese movies are releasing wide this weekend and sucking up The Last Jedi's venues, but the real story is that Chinese moviegoers have rejected Star Wars: The Last Jedi like a bad liver transplant.
If The Last Jedi had been performing the way most Disney movies have over the past year in China, it would have held on to many if not most of those showtimes for its second weekend. The studio's Pixar animated feature Coco, for instance, is still going strong nearly two months after its China premiere.
After its hugely disappointing debut last weekend, China’s movie exhibitors have taken the big, and possibly unprecedented decision to drop the Hollywood studio film Star Wars: The Last Jedi’s showtimes by 92 percent, from its 34.5% percent share of the territory’s total screenings last Friday to just 2.6 percent this Friday.
Disney can credibly blame the fact that Jumanji: Welcome to the Jungle and a slew of local Chinese movies are releasing wide this weekend and sucking up The Last Jedi's venues, but the real story is that Chinese moviegoers have rejected Star Wars: The Last Jedi like a bad liver transplant.
If The Last Jedi had been performing the way most Disney movies have over the past year in China, it would have held on to many if not most of those showtimes for its second weekend. The studio's Pixar animated feature Coco, for instance, is still going strong nearly two months after its China premiere.
