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Post by ArArArchStanton on Apr 19, 2017 4:32:51 GMT
The problem DC is facing isn't just a series of rather bad films or losing money.
It's that 10 years of kids have now grown up with Marvel being the clear brand name in comics. And if another 10 years go by, DC will be in a position of being nearly unrecoverable.
I know it's hard for you to imagine that Superman could not be a relevant character, or Batman. But seriously imagine for one moment, that you're 7 years old. Captain America, Iron Man, Thor are everywhere from the time you can remember school until the day you graduate, and all you know is that there were some shitty Superman films with some other guys you didn't pay much attention to. You didn't grow up with Christopher Reeve, he wasn't even alive, and you don't care about those films all that much. You didn't grow up with all the classic comic book stories either, and The Dark Knight was before your time. All you know about comics is that the MCU got you into them, and you went to see film after film every few months, while watching your favorite Netflix characters and Agents of Shield in between.
If another 10 years go by, you will have almost 2 generations of children who think of Marvel first, and of DC as that older company that used to be a big deal. Kind of like how you think of Netflix instead of Blockbuster video, or Home Depot instead of Ace Hardware. Yes, big companies do fall into obscurity as difficult as it is to accept that in the here and now.
I'm not joking. Imagine being 10 right now. It's all Marvel for you right now and always will be. How many more years can DC afford to lose forever?
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Post by Deleted on Apr 19, 2017 5:06:59 GMT
The problem DC is facing isn't just a series of rather bad films or losing money.
It's that 10 years of kids have now grown up with Marvel being the clear brand name in comics. And if another 10 years go by, DC will be in a position of being nearly unrecoverable.
I know it's hard for you to imagine that Superman could not be a relevant character, or Batman. But seriously imagine for one moment, that you're 7 years old. Captain America, Iron Man, Thor are everywhere from the time you can remember school until the day you graduate, and all you know is that there were some shitty Superman films with some other guys you didn't pay much attention to. You didn't grow up with Christopher Reeve, he wasn't even alive, and you don't care about those films all that much. You didn't grow up for all the classic comic book stories. All you know about comics is that the MCU got you into them.
If another 10 years go by, you will have almost 2 generations of children who think of Marvel first, and of DC as that older company that used to be a big deal.
I'm not joking. Imagine being 10 right now. It's all Marvel for you right now and always will be. Pretty much, yeah. This is why the WB just needs to slash and burn the DCEU right now and start over, and do it right this time.
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Post by thisguy4000 on Apr 19, 2017 14:27:10 GMT
You need to give it a rest.
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Post by ArArArchStanton on Apr 19, 2017 16:01:20 GMT
You need to give it a rest. But this is actually a serious problem for them. I'm not trolling. This is an real consideration, and actually it's the reason they've been so rushed to try and get this universe going. They know exactly what I'm saying.
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Post by politicidal on Apr 19, 2017 16:15:19 GMT
You cannot be serious.
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Post by thisguy4000 on Apr 19, 2017 16:15:21 GMT
You need to give it a rest. But this is actually a serious problem for them. I'm not trolling. This is an real consideration, and actually it's the reason they've been so rushed to try and get this universe going. They know exactly what I'm saying. DC characters aren't at risk of being forgotten. That's a silly assumption.
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Post by ArArArchStanton on Apr 19, 2017 16:19:11 GMT
But this is actually a serious problem for them. I'm not trolling. This is an real consideration, and actually it's the reason they've been so rushed to try and get this universe going. They know exactly what I'm saying. DC characters aren't at risk of being forgotten. That's a silly assumption. They aren't yet.
If you read my paragraph I said, if another 10 years, or 15 etc go by with Marvel being the clear big time company, then yes, DC does actually risk generations of children having grown up caring only about Marvel.
If you don't think that's a risk, just ask yourself what happens when a quarter century of the population stops caring about your product.
Why do you think a company like McDonald's will continuously rebrand itself? It's because they are putting themselves at risk if they don't change and for quality or health reasons people start drifting to Chic Fila, Wendy's, Arby's, etc. As hard as it is to imagine McDonald's going out of business, that is exactly what would happen if they weren't concerned with the possibility of that, and had never adapted.
Companies and characters aren't immortal.
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Post by ArArArchStanton on Apr 19, 2017 16:25:37 GMT
You won't forget about them, and neither will anybody our age or above.
But you don't think human beings are born caring about superman do you?
Just imagine having grown up in school where Marvel is amazingly popular and cool, and your entire school career from elementary to high school, DC is sort of a joke. Because that's what's happening and if they don't fix it fast, that represents a serious problem.
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Post by thisguy4000 on Apr 19, 2017 16:33:41 GMT
DC characters aren't at risk of being forgotten. That's a silly assumption. They aren't yet.
If you read my paragraph I said, if another 10 years, or 15 etc go by with Marvel being the clear big time company, then yes, DC does actually risk generations of children having grown up caring only about Marvel.
If you don't think that's a risk, just ask yourself what happens when a quarter century of the population stops caring about your product.
Why do you think a company like McDonald's will continuously rebrand itself? It's because they are putting themselves at risk if they don't change and for quality or health reasons people start drifting to Chic Fila, Wendy's, Arby's, etc. As hard as it is to imagine McDonald's going out of business, that is exactly what would happen if they weren't concerned with the possibility of that, and had never adapted.
Companies and characters aren't immortal.
People are still seeing these movies, and there's currently an animated Justice League show airing on Cartoon Network.
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Post by politicidal on Apr 19, 2017 16:34:41 GMT
You won't forget about them, and neither will anybody our age or above.
But you don't think human beings are born caring about superman do you?
Just imagine having grown up in school where Marvel is amazingly popular and cool, and your entire school career from elementary to high school, DC is sort of a joke. Because that's what's happening and if they don't fix it fast, that represents a serious problem.
That's not gonna happen any time soon let alone the manner you're describing it. The merchandising and comic book sales are fine, all the tv shows are monstrously successful (1B in revenue last year) and the movies while not beloved by critics are popular with audiences. You keep talking about the kids, well Suicide Squad earned an A on CinemaScore from consumers under the age of 18. So it would seem, people like DC just fine.
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Post by ArArArchStanton on Apr 19, 2017 16:38:48 GMT
They aren't yet.
If you read my paragraph I said, if another 10 years, or 15 etc go by with Marvel being the clear big time company, then yes, DC does actually risk generations of children having grown up caring only about Marvel.
If you don't think that's a risk, just ask yourself what happens when a quarter century of the population stops caring about your product.
Why do you think a company like McDonald's will continuously rebrand itself? It's because they are putting themselves at risk if they don't change and for quality or health reasons people start drifting to Chic Fila, Wendy's, Arby's, etc. As hard as it is to imagine McDonald's going out of business, that is exactly what would happen if they weren't concerned with the possibility of that, and had never adapted.
Companies and characters aren't immortal.
People are still seeing these movies, and there's currently an animated Justice League show airing on Cartoon Network. Yes I know. Just not as many, and the animated shows have a much smaller audience.
All in all the point still remains that the MCU and Marvel is general is what's cool, DC is not, and DC has to fix that.
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Post by ArArArchStanton on Apr 19, 2017 16:40:03 GMT
You won't forget about them, and neither will anybody our age or above.
But you don't think human beings are born caring about superman do you?
Just imagine having grown up in school where Marvel is amazingly popular and cool, and your entire school career from elementary to high school, DC is sort of a joke. Because that's what's happening and if they don't fix it fast, that represents a serious problem.
That's not gonna happen any time soon let alone the manner you're describing it. The merchandising and comic book sales are fine, all the tv shows are monstrously successful (1B in revenue last year) and the movies while not beloved by critics are popular with audiences. You keep talking about the kids, well Suicide Squad earned an A on CinemaScore from consumers under the age of 18. So it would seem, people like DC just fine. I didn't say it was going to happen soon. I thought I was pretty clear that it was something they had to fix within the next 10-15 years, and then it would start to be a major concern for them.
If people liked DC just fine, then I'd just point out that Marvel is the stronger brand name. It's more like a Coke Pepsi situation right now, but you don't want it to get to a Kleenex and whatever the second best tissue brand is situation.
Do this. Go to any toy aisle, and you'll immediately notice how many more Marvel toys there are than DC toys. The same with beach towels, t-shirts, etc. Just walk through a Target.
This is an actual problem. It's not something to just say "they're doing fine" with.
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Post by Deleted on Apr 19, 2017 17:09:27 GMT
It is just wrong to assume that movie franchises represent the majority of a comics publishing company's business. These characters have been in many other mediums, including comics, TV shows, cartoons and video games for a long time. Kids will keep on consuming DC contents when they are as widely available as Marvel's. I also doubt that the general audience cares more about the corporate rivalry between DC and Marvel than you. The same reason that the audience is not going to engage in a lengthy conversation online about whose commercial is better, Kleenex's or Puffs'. The words of a blatant MCU-hater have no meaning or relevance.
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Post by ArArArchStanton on Apr 19, 2017 17:13:12 GMT
It is just wrong to assume that movie franchises represent the majority of a comics publishing company's business. These characters have been in many other mediums, including comics, TV shows, cartoons and video games for a long time. Kids will keep on consuming DC contents when they are as widely available as Marvel's. I also doubt that the general audience cares more about the corporate rivalry between DC and Marvel than you. The audience is not going to engage in a lengthy conversation online about whose commercial is better, Kleenex's or Puffs'. I understand.
Marvel is still the much bigger brand name.
Do you understand?
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Post by politicidal on Apr 19, 2017 17:27:38 GMT
It is just wrong to assume that movie franchises represent the majority of a comics publishing company's business. These characters have been in many other mediums, including comics, TV shows, cartoons and video games for a long time. Kids will keep on consuming DC contents when they are as widely available as Marvel's. I also doubt that the general audience cares more about the corporate rivalry between DC and Marvel than you. The same reason that the audience is not going to engage in a lengthy conversation online about whose commercial is better, Kleenex's or Puffs'. The words of a blatant MCU-hater have no meaning or relevance. Even when it's the truth? Must be so convenient...
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Post by brownstones on Apr 19, 2017 17:29:34 GMT
you guys are exhausting
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Post by Deleted on Apr 19, 2017 17:34:42 GMT
The words of a blatant MCU-hater have no meaning or relevance. Even when it's the truth? Must be so convenient... It's not the truth. Most kids don't buy comic books these days, for one thing, so saying that DC comics is as readily available as Marvel's is meaningless. CaptainMissique is just trying to play the DCEU's failure.
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Post by ArArArchStanton on Apr 19, 2017 17:36:34 GMT
I understand.
Marvel is still the much bigger brand name.
Do you understand?
I think my points have been made. You do not seem to understand that there is a bigger picture here than the conventional DCEU vs. MCU debate. The bigger picture is exactly what I'm talking about.
Walk down any toy aisle you like. You'll notice right away there are far more Marvel offerings. Go to a target and check out the t-shirts and beach towels.
It's at risk and DC knows this, which is why they want this film verse working for them and it's not.
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Post by brownstones on Apr 19, 2017 17:38:01 GMT
Even when it's the truth? Must be so convenient... It's not the truth. Most kids don't buy comic books these days, for one thing, so saying that DC comics is as readily available as Marvel's is meaningless. CaptainMissique is just trying to play the DCEU's failure. aren't dc's comic sales doing quite well? besides they also mentioned television series.
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Post by Deleted on Apr 19, 2017 17:39:04 GMT
It's not the truth. Most kids don't buy comic books these days, for one thing, so saying that DC comics is as readily available as Marvel's is meaningless. CaptainMissique is just trying to play the DCEU's failure. aren't dc's comic sales doing quite well? besides they also mentioned television series. Last time I looked inside a comic book store, it was mostly adults inside. Those TV shows are hardly family friendly.
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